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"Gradient is our favorite partner to work with. They help us craft approaches that answer our clients' most complicated market research questions and are able to adapt when projects shift. The Gradient team are great partners in helping us visualize and explain complex research findings that are easy for our clients to understand and make data-driven decisions."

"The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs."

"Gradient is a great firm to work with. We collaborate with them for all of our analytic work, and even use them to re-run analyses that other firms have done for us because they have earned our complete trust. We think of the Gradient team as an extension of our own—they are knowledgeable, thoughtful, flexible, honest, and an overall pleasure to work with."

"The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."

"Gradient lives at the bleeding edge of market research, data science, and technology. They are not afraid to push the envelope of data collection and analysis methods. It’s a thrill to see the Gradient team roll up their sleeves to craft a sharp analysis for a rapidly approaching press deadline. If you need a no nonsense research partner, Gradient is exactly that."

"I have one word to describe collaborating with Gradient on our latest research project: Refreshing. Not only did their team help us execute the research in ways we weren't thinking about internally, they came to every session we had with enthusiasm, fresh ideas and proactive insights to share with us. That's not something you typically get with 'traditional' market research partners. I couldn't recommend working with them more. A breath of fresh air, and an incredible extension of any internal market research or marketing team."

"Joining a project in progress can be a challenge, but we learned quickly that we could trust and rely on the Gradient team. That’s a testament to their patience and professionalism."

"We’re enormously grateful for our partnership with Element Labs on safety and justice message testing. Our findings challenge the conventional political wisdom that when Americans are concerned about crime, their elected leaders must lean into punishment and retribution, with calls for more police, jails, and prisons. The truth is that people across the political spectrum overwhelmingly favor proven solutions that address the root causes of crime, rather than punitive approaches. There’s real power in these insights; we’ve incorporated them into further testing and we’re now working with ACLU affiliates, allies, and civil liberties-aligned candidates to uplift messaging that focuses on preventing crime, strengthening communities, and leading with justice."