The Patriotic Sorting Hat
Should the government do more to advance society’s goals, even if it means limiting the freedom and choices of individuals?
With Qualtrics Value Advisory: How to Optimize Your Research to Navigate Business Uncertainty
This blog post was originally published on the Qualtrics blog on August 17th, 2022.
List Experiments
Check out our updated, more detailed description of list experiments here! Consider this – you’re asked to participate in a survey and you dutifully agree (you responsible ...
Gradient: A Remote Strategy
As a fully remotely operating company, improving our cooperative workflow has been a priority from day one. We are particularly proud of the streamlined collaborative process ...
The Genesis of Gradient Metrics
At Gradient, we’re still inventing our story day by day, but a short chapter has already been written. We often discuss internally about our purpose and vision for the company, ...
Brand Metrics Development
Customer journeys are nonlinear. In today’s multifaceted shopping landscape, shoppers are connecting with brands at numerous touchpoints. There’s no straightforward path from ...
Gradient's Survey Design Process
Collect custom quantitative and/or qualitative to inform your next big decision. Or even a little one. While the world is seemingly awash in data, acquiring the exact data ...
Survey-based Experiments
With Gradient's experimental design services, you can run tests with precision, not intuition.
Customer Lifetime Value Modeling
In 2012, Adobe ran a study across 33 billion visits from 180 online stores. What the report found is that repeat customers are a business’s most valuable and efficient sources of ...
Brand Tracker
The Challenge: Brand perceptions are constantly shifting Customers constantly change their perceptions of brands, making it imperative that brands know what customers value and ...