Brand Strategy Research Toolkit

Brand Strategy Research Toolkit
A curated roadmap brand strategists can use to guide their clients to the right methodology based on their strategic question alone. View DetailsReformation Audience Research

Reformation Audience Research
How Gradient uncovered the mindsets and preferences of Reformation’s customer segments, along with identifying their total addressable market. View DetailsUnraveling the Oatly Brand

Unraveling the Oatly Brand
How Gradient helped Oatly uncover key drivers of premium brand perception using a brand equity analysis. View DetailsThe Social Pressure Index

The Social Pressure Index
Together with non-partisan think tank Populace, the Social Pressure Index is the culmination of research using Gradient's sophisticated private opinion methodology.
The Social Pressure Index reveals the topics where Americans are most likely to self-censor their deeply held beliefs on socially sensitive issues.
View DetailsValue Driven Data Science
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Value Driven Data Science
Check out our Head of Research, Kyle Block, chatting with Dr. Genevieve Hayes about efficient survey design on her podcast, "Value Driven Data Science." View DetailsThe Patriotic Sorting Hat

The Patriotic Sorting Hat
Take our Patriotic Sorting Hat quiz and see where you fall on the spectrum of mindsets toward American democracy.
View DetailsWith Qualtrics Value Advisory: How to Optimize Your Research to Navigate Business Uncertainty

With Qualtrics Value Advisory: How to Optimize Your Research to Navigate Business Uncertainty
Many businesses choose to deal with uncertainty through inaction and cost cutting, when there's actually never been a better time to invest in research. Gradient's founder Tom Vladeck partnered with Qualtrics to explain why, when uncertainty is high, organizations should take advantage of the greater payoff of market research efforts.
View DetailsList Experiments

List Experiments
A list experiment (also called the item-count technique) is a method for indirectly measuring private opinion for issues where individuals might otherwise be likely to publicly withhold their true opinion.
View DetailsRandomized Control Trial: Immigration Reform Message Testing

Randomized Control Trial: Immigration Reform Message Testing
The goals of Project Rhapsody were two-fold; (1) prototype and validate a method for cost-effective field testing of targeted message campaigns and (2) understanding message frames that are most effective for persuading the moderate conservative segment on issues related to comprehensive immigration reform.View Details
Gradient's Survey Design Process

Gradient's Survey Design Process
We’ve developed a streamlined quantitative and qualitative data collection process that takes as input the decision to be made and outputs quantitative or qualitative data points to guide your decision.
View DetailsPopulace Insights: American Priorities For Higher Education

Populace Insights: American Priorities For Higher Education
A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.
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