Brand Metrics Development
Customer journeys are nonlinear. In today’s multifaceted shopping landscape, shoppers are connecting with brands at numerous touchpoints. There’s no straightforward path from ...
Gradient's Survey Design Process
Collect custom quantitative and/or qualitative to inform your next big decision. Or even a little one. While the world is seemingly awash in data, acquiring the exact data ...
Survey-based Experiments
With Gradient's experimental design services, you can run tests with precision, not intuition.
Customer Lifetime Value Modeling
In 2012, Adobe ran a study across 33 billion visits from 180 online stores. What the report found is that repeat customers are a business’s most valuable and efficient sources of ...
Brand Tracker
The Challenge: Brand perceptions are constantly shifting Customers constantly change their perceptions of brands, making it imperative that brands know what customers value and ...
MaxDiff Experiments
Check out our updated, more detailed description of MaxDiff analysis here. Our customers are constantly making choices, some conscious, but most unconscious. Regular surveys ...
Conjoint Experiments
Check out our updated, more detailed description of conjoint experiments here. Our customers are constantly making choices, some conscious, but most unconscious. Regular surveys ...