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Sarah Binns

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Sarah is a marketing professional with over a decade of experience in diverse industries. She is a passionate, creative storyteller who bridges the gap between statistical data and everyday understanding of that data. Sarah has an English degree from Mount Holyoke College.

Blog Post by Sarah Binns

Sarah Binns2023/05/031 min read

There’s a Reason He’s Not Dwayne “The Paper” Johnson

In a fit of nostalgia, we pitted respondents against a computer in a game that determined which sibling got to hold the remote in the ‘90s: rock, paper, scissors. So, who will be ...
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Sarah Binns2023/03/221 min read

Haberdash-of-Patriotism

Last year, the Roper Center for Public Opinion Research at Cornell University (the full acronym is longer than this article) selected Gradient, along with fellow research ...
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Sarah Binns2023/02/15< 1 min read

TrendSegments: Send a Middle-Finger Shaped Spy Balloon to Russia

A year after Russian president Vladimir Putin invaded Ukraine, the beleaguered country’s flag still waves from many American doors and businesses in a show of solidarity. But is ...
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Sarah Binns2023/02/01< 1 min read

TrendSegments: To Kill a Gatsby or Catch Him in the Rye in 1984

As the world awaits the award-winning A Novel by ChatGPT (insert wail about the decline of originality), it seems timely to revisit classic books you probably read in high school. ...
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Sarah Binns2023/01/191 min read

Well, U.S. News and World Report Best Colleges, You Had a Good Run

Pop quiz: What’s the biggest problem with the American K-12 education system? If you answered “All of the above,” go to the head of the class and take another standardized test ...
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Sarah Binns2022/12/211 min read

2022: ICYMITE (In Case You Missed It: Trendlines Edition)

What happened in 2022? If you don’t remember (or you’re still screaming into the void), Trendlines can help. The year started with an online craze: Wordle. In February only 13% of ...
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Sarah Binns2022/07/21< 1 min read

TrendSegments: “I’ll Take Geography for $500.” Said No One.

What’s that on the map? It’s a bird… it’s a plane… it’s Ukraine? Spoiler alert: It’s probably not Ukraine if you’re 73% of Americans trying to find it on a map. In the spirit of ...
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Sarah Binns2022/05/181 min read

You Don't Need to Look to the Night Sky to See the Little Tipper

It’s a debate as long-festering and divisive as Red Sox versus Yankees: To tip, or not to tip, on takeout? You’d think a pandemic where we’ve all relied on minimum-wage-making ...
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Sarah Binns2022/05/041 min read

We’re Sorry, Judge Jackson, We Are (Maybe) for Real

Now that the COVID-19 pandemic is totally receding, the Senate created an unprecedented moment all on its own and confirmed Judge Ketanji Brown Jackson as the first Black woman to ...
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