---
title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | Sarah Binns
description: Sarah is a marketing professional with over a decade of experience in diverse industries. She is a passionate, creative storyteller who bridges the gap between statistical data and everyday understanding of that data. Sarah has an English degree from Mount Holyoke College.
---

# Sarah Binns

![avatar](https://www.gradientmetrics.com/hs-fs/hubfs/Landing%20Page/team_photos/sarah_grayscale.png?width=290&name=sarah_grayscale.png)

Sarah is a marketing professional with over a decade of experience in diverse industries. She is a passionate, creative storyteller who bridges the gap between statistical data and everyday understanding of that data. Sarah has an English degree from Mount Holyoke College.

[mailto:sarah@gradientmetrics.com](mailto:sarah@gradientmetrics.com)

## Blog Post by Sarah Binns

[

Sarah Binns2023/05/031 min read

## There’s a Reason He’s Not Dwayne “The Paper” Johnson

In a fit of nostalgia, we pitted respondents against a computer in a game that determined which sibling got to hold the remote in the ‘90s: rock, paper, scissors. So, who will be ...

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](https://www.gradientmetrics.com/trendlines/theres-a-reason-hes-not-dwayne-the-paper-johnson)[

Sarah Binns2023/03/221 min read

## Haberdash-of-Patriotism

Last year, the Roper Center for Public Opinion Research at Cornell University (the full acronym is longer than this article) selected Gradient, along with fellow research ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/haberdash-of-patriotism)[

Sarah Binns2023/02/15< 1 min read

## TrendSegments: Send a Middle-Finger Shaped Spy Balloon to Russia

A year after Russian president Vladimir Putin invaded Ukraine, the beleaguered country’s flag still waves from many American doors and businesses in a show of solidarity. But is ...

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](https://www.gradientmetrics.com/trendlines/trendsegments-send-a-middle-finger-shaped-spy-balloon-to-russia)[

Sarah Binns2023/02/01< 1 min read

## TrendSegments: To Kill a Gatsby or Catch Him in the Rye in 1984

As the world awaits the award-winning A Novel by ChatGPT (insert wail about the decline of originality), it seems timely to revisit classic books you probably read in high school. ...

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](https://www.gradientmetrics.com/trendlines/trendsegments-to-kill-a-gatsby-or-catch-him-in-the-rye-in-1984)[

Sarah Binns2023/01/191 min read

## Well, U.S. News and World Report Best Colleges, You Had a Good Run

Pop quiz: What’s the biggest problem with the American K-12 education system? If you answered “All of the above,” go to the head of the class and take another standardized test ...

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](https://www.gradientmetrics.com/trendlines/well-u.s.-news-and-world-report-best-colleges-you-had-a-good-run)[

Sarah Binns2022/12/211 min read

## 2022: ICYMITE (In Case You Missed It: Trendlines Edition)

What happened in 2022? If you don’t remember (or you’re still screaming into the void), Trendlines can help. The year started with an online craze: Wordle. In February only 13% of ...

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](https://www.gradientmetrics.com/trendlines/2022-icymite-in-case-you-missed-it-trendlines-edition)[

Sarah Binns2022/07/21< 1 min read

## TrendSegments: “I’ll Take Geography for $500.” Said No One.

What’s that on the map? It’s a bird… it’s a plane… it’s Ukraine? Spoiler alert: It’s probably not Ukraine if you’re 73% of Americans trying to find it on a map. In the spirit of ...

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](https://www.gradientmetrics.com/trendlines/trendsegments-ill-take-geography-for-500.-said-no-one)[

Sarah Binns2022/05/181 min read

## You Don't Need to Look to the Night Sky to See the Little Tipper

It’s a debate as long-festering and divisive as Red Sox versus Yankees: To tip, or not to tip, on takeout? You’d think a pandemic where we’ve all relied on minimum-wage-making ...

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](https://www.gradientmetrics.com/trendlines/you-dont-need-to-look-to-the-night-sky-to-see-the-little-tipper)[

Sarah Binns2022/05/041 min read

## We’re Sorry, Judge Jackson, We Are (Maybe) for Real

Now that the COVID-19 pandemic is totally receding, the Senate created an unprecedented moment all on its own and confirmed Judge Ketanji Brown Jackson as the first Black woman to ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/were-sorry-judge-jackson-we-are-maybe-for-real)

[Load more posts](https://www.gradientmetrics.com/trendlines/author/sarah-binns/page/2)

<https://www.gradientmetrics.com/trendlines/author/sarah-binns#>

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