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Jordan Boeder
Recent Posts
Marching Into the Multiverse of Madness
- 2023/03/22
- by Jordan Boeder
One-fifth of Americans plan to bet on NCAA March Madness, either formally through a betting institution or informally among friends.
Read moreSize Matters: Debating Mobile and Desktop Devices
- 2023/03/08
- by Jordan Boeder
For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.
Read moreHome Is Where the Chickens Are Raised
- 2023/02/15
- by Jordan Boeder
When it comes to choosing a house, Americans’ share of preference is mostly determined by its price (30%). Conjoint experiment.
Read moreAll Aboard the Trauma Train
- 2023/02/01
- by Jordan Boeder
Gen Z (54%) and Millennials (50%) are more willing to accept trauma from everyday experiences as legitimate trauma compared to Boomers (30%) and Gen Xers ...
Read moreTrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum
- 2023/01/19
- by Jordan Boeder
We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!
Read moreSome People Call it Football, Others Call it Potential-Death-Ball
- 2023/01/11
- by Jordan Boeder
Americans agree football is a dangerous sport where any player risks potentially fatal injury. Yet, only 7% of people believe the sport should be banned.
Read moreTrendSegments: Nostradamus Could Never
- 2023/01/11
- by Jordan Boeder
Well, Americans' relentless optimism is on full display yet again, as they think 2023 will be better than 2022.
Read moreGet Rich or Try Disputing the Definition
- 2022/12/21
- by Jordan Boeder
Americans believe the maximum amount of money a person can make per year and still be deemed poor is $25k.
Read moreAre Men Merely Steak-Eating, Whiskey-Drinking Woodworkers?
- 2022/12/07
- by Jordan Boeder
Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...
Read more