Kyle Block
To Each Their Own
The previous edition of Trendlines explored how Americans’ favorability of select brands was affected by the steps brands took (or didn’t) in the wake of protests over police ...
Heavy Weights
After three months of lockdown, two-thirds of us are watching more TV and movies, and nearly half of us are eating more. With public gyms and recreation centers mostly off-limits, ...
Brands Talk the Talk
There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?
OMG SUV
With airplane travel unlikely to return soon, gas prices at pre-Millennium levels, and space becoming the newest dimension of luxury, SUVs maneuver into seven out of the top ten ...
The Great Panpression
With the incomes of 39% of American households negatively affected by the pandemic, balancing the monthly budget is going to be painful for far too many. Of these households, 45% ...
The Show Must Go On(line)
Wishing you had a crystal ball to see what life will look like in six months if the COVID-19 pandemic subsides? What if it doesn’t? (Absolutely no shame if you already threw out ...
Power To the People
Have you ever wished that you were the one making the rules? How about the rules governing how to get through a global pandemic? Yeah, didn’t think so.
Saving For a Rainy Day/Week/Month/Year
The IRS may have put Santa out of business this year. Why wait in line to sit on his lap when you can do nothing and get cash in your bank account?
You Are What You Feed
People often describe their personalities in terms of animals: “curious like a cat,” “loyal like a dog.” This got us wondering how personalities are correlated with pet preference?