Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.
After three months of lockdown, two-thirds of us are watching more TV and movies, and nearly half of us are eating more. With public gyms and recreation ...
With the incomes of 39% of American households negatively affected by the pandemic, balancing the monthly budget is going to be painful for far too many.
Have you ever wished that you were the one making the rules? How about the rules governing how to get through a global pandemic? Yeah, didn’t think so.
Most Americans consider themselves dog people, but both dog and cat people over-index on openness to experiences compared to those with no furry allegiance
