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Kyle Block

Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

Farm to Formica

2020/04/24
by Kyle Block

For starters (aka an appetizer) only 20% of Americans say the grocery items they need are always available.

2020/04/24
by Kyle Block

Our experiment surfaced the ultimate food, beverage, activity, and apparel preferences for an ideal evening spent in quarantine.

2020/04/10
by Kyle Block

Half of Americans couldn’t get through a day without a grande latte and the other half wish they could live a day without seeing the iconic green logo.

2020/04/10
by Kyle Block

We segmented Americans based on the brands they like the most and the least among the 75 largest brands. Which segment do you belong to?

2020/03/26
by Kyle Block

With the NCAA on hiatus, it looks like online shopping is our new March Madness. Let’s see how the top brands match up against each other.

2020/03/26
by Kyle Block

What’s the royal treatment to avoid contracting COVID-19? If your answer involves garlic or your pet hedgehog, we hope you’re quarantined at home alone.

2020/03/10
by Kyle Block

Women are more likely than men to report that their sleep is negatively affected by a disruptive partner.

2020/03/10
by Kyle Block

Trust with data security among tech firms like amazon, google, Samsung and apple. Along with the government, banks and medical providers.

2020/03/10
by Kyle Block

One-third of Americans would not go to college given what they know today. Even among college-educated, 20% do not think a college degree is important.