Kyle Block

Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

Blog Post by Kyle Block

Kyle Block2020/04/241 min read

Farm to Formica

Kyle Block2020/04/241 min read

Zoomed Out

Yes, most of us are shuttered in. But we’re still making decisions on how to spend our time and — conveniently — Gradient’s preferred quarantine activity is modeling how people ...

Kyle Block2020/04/10< 1 min read

We’re in a Love-Hate Relationship

Starbucks, with its 15,000+ locations across the county, is the most divisive brand. Half of Americans couldn’t get through a day without a grande Pike Place and the other half ...

Kyle Block2020/04/102 min read

I Pledge Allegiance to the Brand

Although Amazon was victorious in March Madness: Brand Edition, it wasn’t the only winner to walk away with (or use Prime to order) a trophy.

Kyle Block2020/03/261 min read

March Madness: Brand Edition

Kyle Block2020/03/26< 1 min read

Coronavirus: The Crown Jewel of Confusion

What’s the royal treatment to avoid contracting COVID-19? If your answer involves garlic or your pet hedgehog, we hope you’re quarantined at home alone. For a very long while.

Kyle Block2020/03/101 min read

Let Them Eat Cake... I Mean Let Them Sleep!

Kyle Block2020/03/10< 1 min read

“Alexa, Play 'Trust Issues' by Cardi B”

Some (rare) good news for the medical industry: Americans trust medical providers to keep their personal data secure. Only bank vaults come close to the same level of trusted ...

Kyle Block2020/03/10< 1 min read

Major Regrets

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