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Cory Manento

Cory holds a master’s degree and PhD in Political Science from Brown University, specializing in experimental survey research on voter attitudes, behavior, and electoral preferences. Coming from a background in which success is achieved through rigorous causal inference and sharp research design, Cory thrives on translating client needs into testable questions that yield actionable results.

Blog Post by Cory Manento

Cory ManentoSep 27, 2023 7:19:21 PM6 min read

Why a Mindset Segmentation Outperforms a Demographic Segmentation

In the dynamic world of market research, it’s paramount to avoid being in the dark about the nature of your audience. Traditionally, market researchers have relied on the ...

Cory ManentoJul 13, 2023 3:02:31 PM5 min read

How to Use Customer Segmentation for Sales Growth

When done right, a mindset-based segmentation approach can be like finding buried gold. As opposed to a top-down demographic segmentation, which provides some surface-level ...