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Intuition Alone Is Never Enough

Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.

Does your organization have a strategy question that requires clarity? Gradient can help.

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Using Data to Challenge Modern  Campaign Strategies

  • 2025/01/10
  • by Ashley Sorenson

Median voter theory relies on flawed assumptions: True Independents are just 10% of voters, less informed, and less likely to vote. Time for a rethink.

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Making Sense of “Independent” Voters

  • 2025/01/10
  • by Ashley Sorenson

Most 'Independents' lean Democrat or Republican. Only 10% are truly neutral. Explore how their hidden partisanship shapes modern voting behavior.

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