- Attitudinal segmentation
- aws.s3
- Brand Metrics
- Brand Perception
- Brands
- cloudfs
- CLV
- Conjoint Analysis
- Conjoint Model
- Consumer Preferences
- Consumers
- customer lifetime value
- customer segmentation
- Discrete Choice Experiment
- googlesheets4
- List Experiment
- Market Sizing
- Marketing Strategy
- MaxDiff Analysis
- MaxDiff Example
- MaxDiff Survey
- Open Source
- politics
- Private Opinion Research
- Product Attributes
- Product Design
- Purchase Rate
- Sale Driver Analysis
- Sales Funnel
- SAM Analysis
- segmentation
- SOM Analysis
- TAM Analysis
- targeting
Private Truths, Public Lies: Why Private Opinion Research Improves Standard Public Opinion Polling
For more than a decade, public opinion polls reinforced the notion that Americans did not support marriage equality for same-sex couples. More than 10 years after pollsters began ...
Best Practices for Analyzing and Interpreting List Experiment Results
Navigating the landscape of private opinion on sensitive topics can be challenging, with individuals often reluctant to openly express their true beliefs. This is where list ...
A Beginner's Guide to Designing List Experiments
A list experiment is a method for indirectly measuring private opinion for sensitive issues where individuals might otherwise be likely to publicly withhold their true opinion. ...
Unlocking Brand Value: How to Identify the Metrics that Make Your Brand Stand Out
In the ever-evolving landscape of marketing, understanding the health and performance of your brand is paramount. To navigate the complexities of the modern market, we rely on a ...
Maximizing Growth: Harnessing Customer Lifetime Value for Your Business
In the relentless world of business, where every penny counts, it's crucial to not just chase new customers but also nurture and pamper the ones you've already got. Enter customer ...
Using Brand Metrics for Sales Growth
In today's competitive landscape, tracking and analyzing brand metrics are vital for guiding a brand’s growth among new audiences. Designing an advertising campaign without the ...
How to Use an Attitudinal Segmentation to Uncover Customer Insights
Attitudinal segmentations are a powerful marketing technique that allow brands to categorize consumers based on their attitudes, beliefs, values, and opinions. Unlike traditional ...