---
title: Gradient's Blog - Intuition Alone Is Never Enough | Gradient Metrics | Attitudinal segmentation
description: "Attitudinal segmentation | Business use cases for Gradient research methodologies: MaxDiff analysis, conjoint analysis, customer segmentation, CLV, list experiment, brand metrics."
---

![bg_default_6](https://www.gradientmetrics.com/hs-fs/hubfs/Brand_Current/default/backgrounds/bg_default_6.png?width=300&name=bg_default_6.png)

# Intuition alone is never enough

- [Show all](https://www.gradientmetrics.com/blog)
- [Attitudinal segmentation](https://www.gradientmetrics.com/blog/tag/attitudinal-segmentation)
- [aws.s3](https://www.gradientmetrics.com/blog/tag/aws-s3)
- [Brand Metrics](https://www.gradientmetrics.com/blog/tag/brand-metrics)
- [Brand Perception](https://www.gradientmetrics.com/blog/tag/brand-perception)
- [Brands](https://www.gradientmetrics.com/blog/tag/brands)
- [cloudfs](https://www.gradientmetrics.com/blog/tag/cloudfs)
- [CLV](https://www.gradientmetrics.com/blog/tag/clv)
- [Conjoint Analysis](https://www.gradientmetrics.com/blog/tag/conjoint-analysis)
- [Conjoint Model](https://www.gradientmetrics.com/blog/tag/conjoint-model)
- [Consumer Preferences](https://www.gradientmetrics.com/blog/tag/consumer-preferences)
- [Consumers](https://www.gradientmetrics.com/blog/tag/consumers)
- [customer lifetime value](https://www.gradientmetrics.com/blog/tag/customer-lifetime-value)
- [customer segmentation](https://www.gradientmetrics.com/blog/tag/customer-segmentation)
- [Discrete Choice Experiment](https://www.gradientmetrics.com/blog/tag/discrete-choice-experiment)
- [googlesheets4](https://www.gradientmetrics.com/blog/tag/googlesheets4)
- [List Experiment](https://www.gradientmetrics.com/blog/tag/list-experiment)
- [Market Sizing](https://www.gradientmetrics.com/blog/tag/market-sizing)
- [Marketing Strategy](https://www.gradientmetrics.com/blog/tag/marketing-strategy)
- [MaxDiff Analysis](https://www.gradientmetrics.com/blog/tag/maxdiff-analysis)
- [MaxDiff Example](https://www.gradientmetrics.com/blog/tag/maxdiff-example)
- [MaxDiff Survey](https://www.gradientmetrics.com/blog/tag/maxdiff-survey)
- [Methodology](https://www.gradientmetrics.com/blog/tag/methodology)
- [Open Source](https://www.gradientmetrics.com/blog/tag/open-source)
- [politics](https://www.gradientmetrics.com/blog/tag/politics)
- [Private Opinion Research](https://www.gradientmetrics.com/blog/tag/private-opinion-research)
- [Product Attributes](https://www.gradientmetrics.com/blog/tag/product-attributes)
- [Product Design](https://www.gradientmetrics.com/blog/tag/product-design)
- [Purchase Rate](https://www.gradientmetrics.com/blog/tag/purchase-rate)
- [Sale Driver Analysis](https://www.gradientmetrics.com/blog/tag/sale-driver-analysis)
- [Sales Funnel](https://www.gradientmetrics.com/blog/tag/sales-funnel)
- [SAM Analysis](https://www.gradientmetrics.com/blog/tag/sam-analysis)
- [segmentation](https://www.gradientmetrics.com/blog/tag/segmentation)
- [SOM Analysis](https://www.gradientmetrics.com/blog/tag/som-analysis)
- [TAM Analysis](https://www.gradientmetrics.com/blog/tag/tam-analysis)
- [targeting](https://www.gradientmetrics.com/blog/tag/targeting)

Show allAttitudinal segmentationaws.s3Brand MetricsBrand PerceptionBrandscloudfsCLVConjoint AnalysisConjoint ModelConsumer PreferencesConsumerscustomer lifetime valuecustomer segmentationDiscrete Choice Experimentgooglesheets4List ExperimentMarket SizingMarketing StrategyMaxDiff AnalysisMaxDiff ExampleMaxDiff SurveyMethodologyOpen SourcepoliticsPrivate Opinion ResearchProduct AttributesProduct DesignPurchase RateSale Driver AnalysisSales FunnelSAM AnalysissegmentationSOM AnalysisTAM Analysistargeting

[

Cory ManentoSep 27, 2023 7:19:21 PM6 min read

## Why a Mindset Segmentation Outperforms a Demographic Segmentation

In the dynamic world of market research, it’s paramount to avoid being in the dark about the nature of your audience. Traditionally, market researchers have relied on the ...

Start Reading 

](https://www.gradientmetrics.com/blog/why-a-mindset-segmentation-outperforms-a-demographic-segmentation)[

Kyle BlockJul 6, 2023 10:37:14 AM6 min read

## How to Use an Attitudinal Segmentation to Uncover Customer Insights

Attitudinal segmentations are a powerful marketing technique that allow brands to categorize consumers based on their attitudes, beliefs, values, and opinions. Unlike traditional ...

Start Reading 

](https://www.gradientmetrics.com/blog/how-to-use-an-attitudinal-segmentation-to-uncover-customer-insights)

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