• Work with us
  • Our products ▾
    • Conjoint Analysis
    • MaxDiff Analysis
    • Customer Segmentation
    • Brand Perception
    • List Experiments
    • Appraise
  • Company ▾
    • About us
    • Our principles
  • Trendlines ▾
    • Subscribe
    • Email archive
    • Roadmap
    • Submit your story
  • Blog
  • See our work
  • Work with us
  • Our products
    • Conjoint Analysis
    • MaxDiff Analysis
    • Customer Segmentation
    • Brand Perception
    • List Experiments
    • Appraise
  • Company
    • About us
    • Our principles
  • Trendlines
    • Subscribe
    • Email archive
    • Roadmap
    • Submit your story
  • Blog
  • See our work

Intuition Alone Is Never Enough

Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about our methodologies and how quantitative research can provide clarity for your business needs.

Does your organization have a strategy question that requires clarity?

Let us know how we can help
  • There are no suggestions because the search field is empty.

  • Brands (4)
  • customer segmentation (3)
  • Attitudinal segmentation (2)
  • Brand Metrics (2)
  • Consumer Preferences (2)
  • Consumers (2)
  • CLV (1)
  • Conjoint Analysis (1)
  • Discrete Choice Experiment (1)
  • Market Sizing (1)
  • Marketing Strategy (1)
  • MaxDiff Analysis (1)
  • Product Attributes (1)
  • Product Design (1)
  • Purchase Rate (1)
  • SAM Analysis (1)
  • SOM Analysis (1)
  • Sale Driver Analysis (1)
  • Sales Funnel (1)
  • TAM Analysis (1)
  • customer lifetime value (1)
  • customers (1)
  • targeting (1)
See all

Why a Mindset Segmentation Outperforms a Demographic Segmentation

  • 2023/09/27
  • by Cory Manento

When it comes to customer segmentation, mindset-based segmentation delves deep into consumer behavior, focusing on attitudes, values, and motivations. 

Read more

How to Use Customer Segmentation for Sales Growth

  • 2023/07/13
  • by Cory Manento

How can a customer segmentation help marketing strategy or drive sales growth? This is an overview of mindset segmentation for marketing purposes.

Read more

How to Use an Attitudinal Segmentation to Uncover Customer Insights

  • 2023/07/06
  • by Jordan Boeder

What does a mindset or attitundal segmentation do? Use customer segmentation to uncover customer insights: values, brand perception, lifestyle preferences

Read more
  • 1
  • All Posts

Sign-up to receive Trendlines.

Our bi-monthly email with research insights on trending topics.


facebook
twitter
linkedin
Copyright © Gradient Metrics 2023
  • About
  • Work with us
  • Our principles
  • See our work
  • Privacy policy
  • Cookie policy
Gradient