• Our Products
    • Conjoint Analysis
    • MaxDiff Analysis
    • Customer Segmentation
    • Brand Perception
    • List Experiments
    • Private Opinion Research
    • Appraise - CLV Modeling
  • Company
    • About us
    • See our work
    • Work with us
    • Our principles
  • Gradient's Newsletter
    • Subscribe
    • Newsletter archive
  • Blog
  • Contact Us
  • Our Products
    • Conjoint Analysis
    • MaxDiff Analysis
    • Customer Segmentation
    • Brand Perception
    • List Experiments
    • Private Opinion Research
    • Appraise - CLV Modeling
  • Company
    • About us
    • See our work
    • Work with us
    • Our principles
  • Gradient's Newsletter
    • Subscribe
    • Newsletter archive
  • Blog
  • Contact Us

Intuition Alone Is Never Enough

Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.

Does your organization have a strategy question that requires clarity? Gradient can help.

Let us know how we can help
  • There are no suggestions because the search field is empty.

  • Consumers (7)
  • Brands (6)
  • customer segmentation (4)
  • Brand Metrics (3)
  • Consumer Preferences (3)
  • List Experiment (3)
  • Market Sizing (3)
  • Private Opinion Research (3)
  • SAM Analysis (3)
  • TAM Analysis (3)
  • Attitudinal segmentation (2)
  • Conjoint Analysis (2)
  • MaxDiff Analysis (2)
  • SOM Analysis (2)
  • politics (2)
  • targeting (2)
  • Brand Perception (1)
  • CLV (1)
  • Conjoint Model (1)
  • Discrete Choice Experiment (1)
  • Marketing Strategy (1)
  • MaxDiff Example (1)
  • MaxDiff Survey (1)
  • Open Source (1)
  • Product Attributes (1)
  • Product Design (1)
  • Purchase Rate (1)
  • Sale Driver Analysis (1)
  • Sales Funnel (1)
  • aws.s3 (1)
  • cloudfs (1)
  • customer lifetime value (1)
  • googlesheets4 (1)
  • segmentation (1)
See all

Interpreting Customer Segmentation Results: Best Practices

  • 2024/03/13
  • by Emmanuel Ugochukwu

Gradient's tips for interpreting customer segmentation (or mindset segmentation) results. Harness a segmentation to effectively target consumers. ...

Read more

Why a Mindset Segmentation Outperforms a Demographic Segmentation

  • 2023/09/27
  • by Cory Manento

When it comes to customer segmentation, mindset-based segmentation delves deep into consumer behavior, focusing on attitudes, values, and motivations. 

Read more

How to Use Customer Segmentation for Sales Growth

  • 2023/07/13
  • by Cory Manento

How can a customer segmentation help marketing strategy or drive sales growth? This is an overview of mindset segmentation for marketing purposes.

Read more

How to Use an Attitudinal Segmentation to Uncover Customer Insights

  • 2023/07/06
  • by Jordan Boeder

What does a mindset/attitudinal segmentation do? Use customer segmentation to uncover customer insights: values, brand perception, lifestyle preferences. ...

Read more
  • 1
  • All Posts

Subscribe to Gradient’s free newsletter to get exclusive consumer insights.


facebook
twitter
linkedin
Copyright © Gradient Metrics 2024
  • About
  • Contact us
  • Blog
  • Newsletter
  • Privacy policy
  • Cookie policy
Gradient