- Attitudinal segmentation
- aws.s3
- Brand Metrics
- Brand Perception
- Brands
- cloudfs
- CLV
- Conjoint Analysis
- Conjoint Model
- Consumer Preferences
- Consumers
- customer lifetime value
- customer segmentation
- Discrete Choice Experiment
- googlesheets4
- List Experiment
- Market Sizing
- Marketing Strategy
- MaxDiff Analysis
- MaxDiff Example
- MaxDiff Survey
- Open Source
- politics
- Private Opinion Research
- Product Attributes
- Product Design
- Purchase Rate
- Sale Driver Analysis
- Sales Funnel
- SAM Analysis
- segmentation
- SOM Analysis
- TAM Analysis
- targeting
Making Sense of Market Sizing Data and Implications
Understanding the market landscape is crucial for any business aiming to grow. Market sizing analysis provides invaluable data that can guide strategic decisions, prioritize ...
Interpreting Customer Segmentation Results: Best Practices
When a brand decides to invest in market research, it can be challenging to choose the best way to get actionable data on their customers. With this in mind, mindset-based ...
How to Boost Your Brand's Best Attributes to Drive Sales
In today’s crowded marketplace, brands must strategize how to stand out and nurture lasting connections with customers. This requires going beyond generalized messaging and ...
Using Brand Metrics for Sales Growth
In today's competitive landscape, tracking and analyzing brand metrics are vital for guiding a brand’s growth among new audiences. Designing an advertising campaign without the ...
How to Use Customer Segmentation for Sales Growth
When done right, a mindset-based segmentation approach can be like finding buried gold. As opposed to a top-down demographic segmentation, which provides some surface-level ...
How to Use an Attitudinal Segmentation to Uncover Customer Insights
Attitudinal segmentations are a powerful marketing technique that allow brands to categorize consumers based on their attitudes, beliefs, values, and opinions. Unlike traditional ...