- Brands (4)
- customer segmentation (3)
- Attitudinal segmentation (2)
- Brand Metrics (2)
- Consumer Preferences (2)
- Consumers (2)
- CLV (1)
- Conjoint Analysis (1)
- Discrete Choice Experiment (1)
- Market Sizing (1)
- Marketing Strategy (1)
- MaxDiff Analysis (1)
- Product Attributes (1)
- Product Design (1)
- Purchase Rate (1)
- SAM Analysis (1)
- SOM Analysis (1)
- Sale Driver Analysis (1)
- Sales Funnel (1)
- TAM Analysis (1)
- customer lifetime value (1)
- customers (1)
- targeting (1)

Jordan Boeder
Recent Posts
Understanding Market Sizing Analysis and Key Concepts
- 2023/09/21
- by Jordan Boeder
Explore critical metrics to evaluate market size: Total addressable market (TAM), serviceable addressable market (SAM), serviceable obtainable market ...
Read moreHow to Boost Your Brand's Best Attributes to Drive Sales
- 2023/08/21
- by Jordan Boeder
Brands can navigate the marketing landscape and generate sales growth with strategic messaging informed by brand metrics and sales driver analysis.
Read moreUsing Brand Metrics for Sales Growth
- 2023/07/28
- by Jordan Boeder
This post introduces different brand metrics that offer actionable insights to generate sales growth: sales funnel, sales driver, and brand sentiment.
Read moreHow to Use an Attitudinal Segmentation to Uncover Customer Insights
- 2023/07/06
- by Jordan Boeder
What does a mindset or attitundal segmentation do? Use customer segmentation to uncover customer insights: values, brand perception, lifestyle preferences
Read moreHow to Choose a Discrete Choice Experiment to Determine Product Preferences
- 2023/05/07
- by Jordan Boeder
Discrete choice experiments help determine product preferences, but should you choose a maxdiff analysis or a conjoint analysis? Here’s how to choose.
Read more