Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about our methodologies and how quantitative research can provide clarity for your business needs.
Does your organization have a strategy question that requires clarity?
Jordan received his master’s degree and Ph.D. in Developmental Psychology from Claremont Graduate University. After receiving his Ph.D., he worked as a Post-Doctoral researcher at the University of Zurich where he honed his skills in Bayesian data analysis. Jordan uses his years of teaching experience to help distill complex research findings into simple insights.
What does a mindset or attitundal segmentation do? Use customer segmentation to uncover customer insights: values, brand perception, lifestyle preferences
