Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.
This month, we set Bullseye on voters to see what it can tell us about voter preferences across a wide suite of policy, cultural, political, and financial ...
The results of the Great 2020 Unplanned WFH Experiment are indisputable: 55% of workers would prefer to permanently work from home even when the pandemic ...
The lockdown has been a death knell to many aspects of being a human being (aka mammal), but what has it done to the one thing that creates other human ...
In less than 100 days, there will be this thing called an election. Despite all the uncertainty of 2020, participating in democracy is one thing we can do ...
The marketplace of conspiracy theories has no shortage of inventory nor customers these days -- which is to be expected when alternative facts and hoaxes ...
In May and June we asked Americans in how many months they think 1) the economy will resume normal economic activity and 2) a vaccine will be available.
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As the scrappy, bound-pushing, quantitative researchers we like to think we are — we set out to find a way to predict preferences for more than 4,000 ...
