
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.
Blog Post by Kyle Block
Kyle Block2020/08/271 min read
Pigeonholed Party Politics
Our R&D efforts into predictive modeling are well underway, so we wanted to share an exciting update on the latest development of Bullseye. Last month we showed off how well ...
Start Reading
Kyle Block2020/08/14< 1 min read
But Where is the Tip Jar?
Don’t worry, BOPIS is not the next novel coronavirus. It’s just one tool to help us survive the current one. Buy Online, Pickup In Store was a fledgling retail trend in the before ...
Start Reading
Kyle Block2020/08/141 min read
WFH = Work from Home or Work from Hell?
About half (51%) of employed Americans are still working from home (or that sad, pixelated beach in Zoom backgrounds). With a planning effort equal to that of the annual office ...
Start Reading
Kyle Block2020/08/141 min read
Lockdown to Get Down
No travel. No sports. No restaurants. No fun.
Start Reading
Kyle Block2020/07/301 min read
Go Forth and Vote (Despite the Whole Pandemic Thing)
In less than 100 days, there will be this thing called an election. Despite all the uncertainty of 2020, participating in democracy is one thing we can do to help shape the ...
Start Reading
Kyle Block2020/07/301 min read
Toga! Toga!
We partnered with Populace, a think tank dedicated to building a world where all people have the chance to live fulfilling lives, to investigate what Americans want out of higher ...
Start Reading
Kyle Block2020/07/16< 1 min read
Wake Up, Sheeple
The marketplace of conspiracy theories has no shortage of inventory nor customers these days -- which is to be expected when alternative facts and hoaxes are the currency of ...
Start Reading
Kyle Block2020/07/02< 1 min read
No, Kids, We’re Not There Yet.
In May and June we asked Americans in how many months they think 1) the economy will resume normal economic activity and 2) a vaccine will be available.
Start Reading
Kyle Block2020/07/021 min read
A Sneak Peek on Bullseye
Asking for a friend ... is it convenient or pathetic when Netflix knows your preferences better than your spouse? Or when the only product recommended by Amazon is cat food?
Start Reading