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Intuition Alone Is Never Enough

Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.

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Best Tips for Sound Conjoint Analysis Design

  • 2024/01/26
  • by Jordan Boeder

Gradient's best tips for setting up a reliable conjoint analysis survey to assess your consumers' attribute preferences for products or services. ...

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How to Use Conjoint Analysis for Product Design

  • 2023/07/19
  • by Brendon Ellis

Conjoint analysis can be used by marketers to optimize product design based on consumer preferences. How do you create a conjoint analysis? Here's a how ...

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How to Choose a Discrete Choice Experiment to Determine Product Preferences

  • 2023/05/07
  • by Jordan Boeder

Discrete choice experiments help determine product preferences, but should you choose a maxdiff analysis or a conjoint analysis? Here’s how to choose.

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