- Brands (4)
- customer segmentation (3)
- Attitudinal segmentation (2)
- Brand Metrics (2)
- Consumer Preferences (2)
- Consumers (2)
- CLV (1)
- Conjoint Analysis (1)
- Discrete Choice Experiment (1)
- Market Sizing (1)
- Marketing Strategy (1)
- MaxDiff Analysis (1)
- Product Attributes (1)
- Product Design (1)
- Purchase Rate (1)
- SAM Analysis (1)
- SOM Analysis (1)
- Sale Driver Analysis (1)
- Sales Funnel (1)
- TAM Analysis (1)
- customer lifetime value (1)
- customers (1)
- targeting (1)

Brendon Ellis
Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.
Recent Posts
How to Use Conjoint Analysis for Product Design
- 2023/07/19
- by Brendon Ellis
Conjoint analysis can be used by marketers to optimize product design based on consumer preferences. How do you create a conjoint analysis? Here's a how ...
Read more