- Consumers (7)
- Brands (6)
- customer segmentation (4)
- Brand Metrics (3)
- Consumer Preferences (3)
- List Experiment (3)
- Market Sizing (3)
- Private Opinion Research (3)
- SAM Analysis (3)
- TAM Analysis (3)
- Attitudinal segmentation (2)
- Conjoint Analysis (2)
- MaxDiff Analysis (2)
- SOM Analysis (2)
- targeting (2)
- Brand Perception (1)
- CLV (1)
- Conjoint Model (1)
- Discrete Choice Experiment (1)
- Marketing Strategy (1)
- MaxDiff Example (1)
- MaxDiff Survey (1)
- Open Source (1)
- Product Attributes (1)
- Product Design (1)
- Purchase Rate (1)
- Sale Driver Analysis (1)
- Sales Funnel (1)
- aws.s3 (1)
- cloudfs (1)
- customer lifetime value (1)
- googlesheets4 (1)
- segmentation (1)
Brendon Ellis
Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.
Recent Posts
Private Truths, Public Lies: Why Private Opinion Research Improves Standard Public Opinion Polling
- 2024/03/19
- by Brendon Ellis
An introduction to how Gradient uses private opinion research methodologies (i.e. list experiment or conjoint analysis) to improve upon standard polling. ...
Read moreBest Practices for Analyzing and Interpreting List Experiment Results
- 2024/03/19
- by Brendon Ellis
Gradient presents a method for analyzing and interpreting list experiment results, and what these results look like in a private opinion case study. ...
Read moreA Beginner's Guide to Designing List Experiments
- 2024/03/19
- by Brendon Ellis
Gradient introduces list experiments, an accurate measure of private opinion. Get tips, recommendations, and step-by-step design guide to list ...
Read moreHow to Use Conjoint Analysis for Product Design
- 2023/07/19
- by Brendon Ellis
Conjoint analysis can be used by marketers to optimize product design based on consumer preferences. How do you create a conjoint analysis? Here's a how ...
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