---
title: Gradient's Blog - Intuition Alone Is Never Enough | Gradient Metrics | Brendon Ellis
description: Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.
---

![bg_default_6](https://www.gradientmetrics.com/hs-fs/hubfs/Brand_Current/default/backgrounds/bg_default_6.png?width=300&name=bg_default_6.png)

# Brendon Ellis

![avatar](https://www.gradientmetrics.com/hs-fs/hubfs/Landing%20Page/team_photos/brendon_grayscale-1.png?width=290&name=brendon_grayscale-1.png)

Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.

[mailto:brendon@gradientmetrics.com](mailto:brendon@gradientmetrics.com)

## Blog Post by Brendon Ellis

[

Brendon EllisMar 19, 2024 2:07:14 PM8 min read

## Private Truths, Public Lies: Why Private Opinion Research Improves Standard Public Opinion Polling

For more than a decade, public opinion polls reinforced the notion that Americans did not support marriage equality for same-sex couples. More than 10 years after pollsters began ...

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](https://www.gradientmetrics.com/blog/private-truths-public-lies-why-private-opinion-research-improves-standard-public-opinion-polling)[

Brendon EllisMar 19, 2024 2:06:06 PM4 min read

## Best Practices for Analyzing and Interpreting List Experiment Results

Navigating the landscape of private opinion on sensitive topics can be challenging, with individuals often reluctant to openly express their true beliefs. This is where list ...

Start Reading 

](https://www.gradientmetrics.com/blog/best-practices-for-analyzing-and-interpreting-list-experiment-results)[

Brendon EllisMar 19, 2024 2:04:54 PM3 min read

## A Beginner's Guide to Designing List Experiments

A list experiment is a method for indirectly measuring private opinion for sensitive issues where individuals might otherwise be likely to publicly withhold their true opinion. ...

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](https://www.gradientmetrics.com/blog/a-beginners-guide-to-designing-list-experiments)[

Brendon EllisJul 19, 2023 4:04:25 PM8 min read

## How to Use Conjoint Analysis for Product Design

Customers today, more than ever, expect brands to be responsive to their preferences and design products that meet their needs. Fortunately for consumers, the amount and variety ...

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](https://www.gradientmetrics.com/blog/how-to-use-conjoint-analysis-for-product-design)[

Brendon EllisJan 20, 2021 3:44:35 AM2 min read

## List Experiments

Check out our updated, more detailed description of list experiments here! Consider this – you’re asked to participate in a survey and you dutifully agree (you responsible ...

Start Reading 

](https://www.gradientmetrics.com/blog/list-experiments)

<https://www.gradientmetrics.com/blog/author/brendon-ellis#>

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