Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.
Does your organization have a strategy question that requires clarity? Gradient can help.
Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.
An introduction to how Gradient uses private opinion research methodologies (i.e. list experiment or conjoint analysis) to improve upon standard polling. ...
Gradient presents a method for analyzing and interpreting list experiment results, and what these results look like in a private opinion case study. ...
Conjoint analysis can be used by marketers to optimize product design based on consumer preferences. How do you create a conjoint analysis? Here's a how ...
