- Society (55)
- politics (48)
- TrendSegments (39)
- COVID (34)
- Consumers (34)
- Culture (28)
- economy (22)
- lifestyle (22)
- Entertainment (17)
- Holiday (16)
- Tech (14)
- food (14)
- health & wellness (14)
- Brands (13)
- experiment (11)
- Education (10)
- Out There (10)
- Sports (9)
- retrospective (9)
- Gradient In The Wild (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (3)
- Leisure (3)
- MaxDiff (3)
- Seasonal (3)
- travel (3)
- Aging (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- Family (1)
- Inside Gradient (1)
- List Experiment (1)
- message-testing (1)
- segmentation (1)
Cory Manento
Recent Posts
Ghosting is a Real Problem
- 2021/10/06
- by Cory Manento
Forty-five percent of Americans believe in ghosts, but those with lower educational attainment are significantly more likely to believe.
Read moreInfrastructure Week. Again.
- 2021/10/06
- by Cory Manento
Americans believe that allocating funds to upgrading the nation's drinking water is the most important part of the infrastructure bill.
Read moreWith Great Power Comes Great Sentimentality
- 2021/09/24
- by Cory Manento
When given the option to describe the first action they would take with their new powers, Americans had some interesting (and heartbreaking) things to say.
Read moreLove to See U.S. Go, Hate to Watch U.S. Leave
- 2021/09/10
- by Cory Manento
59% of Americans want the U.S. to make like a tree and get out of Afghanistan. Just not like that.
Read moreAmericans’ Summer Love Is... Fall?
- 2021/09/10
- by Cory Manento
Just 34% think late August is too soon to begin selling pumpkin products.
Read moreCritical of Critical Race Theory?
- 2021/08/27
- by Cory Manento
The vast majority of Americans (67%), even most Republicans (53%), agree with the spirit of critical race theory, as long as you don’t call it that.
Read moreThe Handiest Generation
- 2021/07/22
- by Cory Manento
Americans, on average, agreed they could complete 5.5 of the 15 presented tasks without hiring a professional.
Read moreAmericans Want to Boycott the Olympics, but They'll Still Watch
- 2021/07/22
- by Cory Manento
Those who were informed about the Chinese government’s alleged actions were much more likely (40%) than those who weren’t (28%) to say the U.S. should ...
Read moreDon’t Feel Bad, Music Peaked in High School, Too
- 2021/07/08
- by Cory Manento
An absolute Thriller of a decade, a plurality of Americans (23%) think that the 1980s produced the best music.
Read more