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Actionable intelligence, not just data

Gradient is your partner in transforming complex questions into clear strategies. Whether you're a brand manager, agency leader, policymaker, or investor, we decode the “why” behind your audience's choices—so you can act with confidence.

BRANDS
Make your customers choose your brand
AGENCIES
Deliver the winning insight to your client
PHILANTHROPIES & NON-PROFITS
Mobilize people toward your mission
ADVOCACY GROUPS & CAMPAIGNS
Reach voters with messages that resonate
PRIVATE EQUITY & INVESTMENT BANKS
Drive growth in the brands you invest in.
OUR BRAND RESEARCH SOLUTIONS
Audience insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR AGENCY RESEARCH SOLUTIONS
Audience Insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR PHILANTHROPY & NON-PROFIT RESEARCH SOLUTIONS
Audience mindset analysis
Donor engagement optimization
Impact tracking
Narrative strategy development
Private opinion researchNEW
OUR ADVOCACY GROUP RESEARCH SOLUTIONS
Audience segmentation & targeting
Message testing
Private opinion researchNEW
Public engagement risk analysis
OUR PE & INVESTMENT BANK RESEARCH SOLUTIONS
Audience insights
Brand positioning
Customer analytics
Customer-based corporate valuationNEW
Market insights
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Your partner in decision science

We uncover objective truths through custom quantitative research programs built for impact. Our team blends curiosity, rigor, and advanced methods to help you make smarter, more confident decisions.

About Us
Meet the team behind the insights—curious, rigorous, and driven by purpose.
Our Principles
Our values shape how we work—with each other and with every client.
Careers
Join our remote-first team and help shape the future of decision science.
Contact us
Let’s talk through your big questions and figure out the evidence that matters.
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How we do research differently

For us, research isn’t about numbers in a spreadsheet—it’s about answering your most important questions with clarity, purpose, and real-world impact.

We Start with the end in mind
We begin with the decision you need to make—then design lean, focused research to get you there.
We Look for the Why, Not Just the What
Spotting trends is simple. Uncovering why takes rigor. Our statistical models reveal hidden drivers that turn data into confident action.
We Keep it Human
AI is powerful, but it can’t replicate lived experience. We use it to streamline our process—not to replace the human responses that are central to our research.
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See what insight can do

We believe sharing knowledge is as important as creating it. That’s why we’ve built a library of resources designed to inform, inspire, and empower decision-makers like you.

Case Studies
See how we’ve answered complex questions with research backed insights and creative problem-solving.
Blog
Our point of view on what’s happening in research, strategy, and human behavior.
Newsletter
Stay ahead with our regular roundup of fresh ideas, actionable advice, and the stories shaping the future of market research.
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Identify market potential with our bottom-up TAM analyses

Gradient’s detailed market sizing and Total Addressable Market (TAM) analyses equip Private Equity firms and Investment Banks to accurately quantify market opportunities, evaluate competitive dynamics, and make confident investment decisions.
Explore Our Work
Contact Us

Uncover strategic market opportunities and risks

Whether assessing new investment opportunities or refining strategies for existing portfolio companies, accurate market sizing is essential. Our targeted market insights and rigorous TAM analyses enable your team to clearly identify market potential, prioritize strategic investments, and optimize resource allocation.

Precisely estimate market size
Leverage sophisticated market surveys and statistical forecasting to clearly quantify market demand and growth potential.
Discover whitespace opportunities
Identify emerging segments and underserved niches to inform strategic investment decisions and market-entry strategies.
Map competitive dynamics
Provide your investment teams with comprehensive insights into competitor positioning and market strategies, enabling informed strategic differentiation.

The Gradient difference

  • Define strategic objectives
    Each engagement begins by defining the critical strategic and investment questions you need addressed, ensuring all insights are directly aligned with your decision-making.
  • Design targeted research
    Using advanced statistical methodologies, our surveys and market analyses are meticulously designed to extract precise, relevant insights critical for your strategic decisions.
  • Analyze & interpret
    Our team of data scientists and PhD researchers go beyond surface-level data, uncovering the drivers behind market dynamics and translating complex findings into actionable strategic advice.
  • Activate insights
    Rather than generic reports, we deliver concise and clear market assessments and strategic recommendations, empowering your firm to confidently execute market-entry and growth strategies.
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Survey methodologies that drive results

Total Addressable Market (TAM) Analysis

Accurately define market potential through rigorous, survey-based TAM analysis. Our approach enables you to:

  • Precisely quantify the revenue opportunity within target markets.
  • Understand which portion of the market is actually serviceable (SAM)
  • Prioritize resource allocation and investments based on clearly identified market potential.
  
Demand Space Analysis

Deeply understand consumer motivations and market nuances through targeted survey insights. Clearly determine the conditions under which consumers engage with products and services, enabling you to:

  • Identify strategic market-entry points and whitespace opportunities.
  • Refine market positioning and messaging to resonate strongly with consumer need-states.
  • Optimize investment strategies based on realistic, consumer-driven scenarios.
  
Competitive Positioning Analysis

Pinpoint the exact contexts and usage scenarios driving market demand and consumer behavior. This targeted analysis allows you to:

  • Discover untapped usage scenarios for strategic investments.
  • Tailor product and market strategies to specific consumer contexts and situational needs.
  • Strategically optimize investment and operational decisions based on detailed insights into market behaviors.
  
CASE STUDIES

Success stories at a glance

Learn how investment firms have utilized precise market and TAM analyses to strategically enter new markets, differentiate portfolio companies, and significantly enhance investment outcomes.
Read more
Orthofeet Customer-based Corporate Valuation

Gradient developed a statistical Customer Lifetime Value (CLV) model for Orthofeet's direct-to-consumer (DTC) channels, leveraging historical transactional data to predict future customer behavior and financial forecasts.

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Trusted by leading organizations

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Ready to unlock your next market opportunity?

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