See what happens when tough questions meet tailored research

These case studies highlight how our blend of statistical modeling and human-centered design leads to insights that drive action across industries.

Success stories at a glance

Reformation Audience Research

How Gradient uncovered the mindsets and preferences of Reformation’s customer segments, along with identifying their total addressable market.

Morning Brew Segmentation Research

A quantitative investigation of Americans’ mindsets toward personal finance and investing

Unraveling the Oatly BrandOatly's initiative with Gradient aimed to uncover the brand attributes that justify Oatly's premium pricing and drive sales funnel conversion. Read more

Land’s End Loyalty Program with Redscout

We partnered with brand strategy agency Rescout and armed them with the research necessary to develop a membership rewards program for Lands’ End customers.

Reimagining the American Dream

We partnered with Think Tank Populace to redefine the American Dream by quantifying how individuals define success, and how that definition diverges from traditional societal narratives.

Social Pressures IndexWe partnered with Populace to develop the Social Pressure Index (SPI), which is a private opinion research study that reveals Americans’ true opinions about sensitive topics from a nationally representative sample of American adults.Read more

The Sentences That Can Reduce SentencesWe partnered with The Just Trust to develop an evidence-based, reusable playbook that criminal justice advocacy organizations can use to mobilize Americans from all walks of life to do something about the urgent problems facing the criminal justice system today.Read more

Harmful Narrative Response ResearchGradient partnered with The Just Trust to identify which counter-messages are most effective in response to recurring “tough on crime” narratives, and how to avoid responses that unintentionally backfire.Read more

Orthofeet Customer-based Corporate Valuation

Gradient developed a statistical Customer Lifetime Value (CLV) model for Orthofeet's direct-to-consumer (DTC) channels, leveraging historical transactional data to predict future customer behavior and financial forecasts.

Criminal Legal System Messaging ResearchHow Gradient helped a client challenge its communications assumptions by testing messages against oppositional and middle-of-the-road narratives.Read more

What our partners say about us

"Gradient is our favorite partner to work with. They help us craft approaches that answer our clients' most complicated market research questions and are able to adapt when projects shift. The Gradient team are great partners in helping us visualize and explain complex research findings that are easy for our clients to understand and make data-driven decisions."

Aprill Huff Vice President, Research & Insights at Media Monks

"The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs."

GianKarloVP Ecommerce at Orthofeet

"Gradient is a great firm to work with. We collaborate with them for all of our analytic work, and even use them to re-run analyses that other firms have done for us because they have earned our complete trust. We think of the Gradient team as an extension of our own—they are knowledgeable, thoughtful, flexible, honest, and an overall pleasure to work with."

Parisa RouhaniCo-founder & Sr. Vice President at Populace

"The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."

Michael KaminskyFormer Data Science Director at Harry's

"Gradient lives at the bleeding edge of market research, data science, and technology. They are not afraid to push the envelope of data collection and analysis methods. It’s a thrill to see the Gradient team roll up their sleeves to craft a sharp analysis for a rapidly approaching press deadline. If you need a no nonsense research partner, Gradient is exactly that."

Nate LubinFormer Director of the Office of Digital Strategy at the Obama Administration

"I have one word to describe collaborating with Gradient on our latest research project: Refreshing. Not only did their team help us execute the research in ways we weren't thinking about internally, they came to every session we had with enthusiasm, fresh ideas and proactive insights to share with us. That's not something you typically get with 'traditional' market research partners. I couldn't recommend working with them more. A breath of fresh air, and an incredible extension of any internal market research or marketing team."

Mike NallanSenior Director Insights & Analytics at Morning Brew

"Joining a project in progress can be a challenge, but we learned quickly that we could trust and rely on the Gradient team. That’s a testament to their patience and professionalism."

Ali NooraniExecutive Director at the National Immigration Forum

"We’re enormously grateful for our partnership with Element Labs on safety and justice message testing. Our findings challenge the conventional political wisdom that when Americans are concerned about crime, their elected leaders must lean into punishment and retribution, with calls for more police, jails, and prisons. The truth is that people across the political spectrum overwhelmingly favor proven solutions that address the root causes of crime, rather than punitive approaches. There’s real power in these insights; we’ve incorporated them into further testing and we’re now working with ACLU affiliates, allies, and civil liberties-aligned candidates to uplift messaging that focuses on preventing crime, strengthening communities, and leading with justice."

Ellen FlennikenDeputy Director at the ACLU

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Intuition alone is never enough

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See what happens when tough questions meet tailored research

Success stories at a glance

What our partners say about us

Intuition alone is never enough