--- title: Brand positioning for agencies | Gradient Metrics description: Understand what truly drives brand preference in your clients' category with Gradient's brand equity and brand health tracking models. --- ![corporate-employees-examining-organizational-progress-meeting](https://www.gradientmetrics.com/hs-fs/hubfs/new_website/photography/corporate-employees-examining-organizational-progress-meeting.jpg?width=300&name=corporate-employees-examining-organizational-progress-meeting.jpg) # Define brand metrics that unlock client success Uncover which brand attributes genuinely influence consumers throughout the brand funnel, enabling your agency to craft positioning strategies that stand out and win market share. [Explore Our Work](https://www.gradientmetrics.com/case-studies) [Contact Us](https://www.gradientmetrics.com/contact) ## Identify where your clients' brands excel Effective brand positioning is foundational for your clients' market success. It shapes consumer perceptions and highlights unique brand differentiators. With our targeted survey research, your agency can: Reveal unique brand strengths Identify the elements that drive consumer consideration, purchase, loyalty and preference. Benchmark against competitors Understand where your clients’ brand ranks in the market and spot opportunities for differentiation.  Inform strategic decisions Equip creative and strategic teams with actionable insights to refine messaging and overall positioning. ### The Gradient difference - **Define the decision** Before we even draft a questionnaire, we begin by identifying your critical positioning needs and objectives, and then we gather data that zeroes in on that specific decision. - **Design targeted research** We use advanced statistical tools, but we always remember the human side of research. We tailor surveys and experiments to extract only the insights critical to your decision, nothing more, nothing less. - **Analyze & interpret** Our team of data scientists and PhD social researchers immerse ourselves into the numbers. Beyond just the “what,” we pinpoint the “why” behind the brand equities that matter in your category, as well as how your brand performs relative to competitors. - **Activate insights** Finally, instead of broad reports, we provide clear recommendations empowering you to decide how to position your brand with confidence. ![gradient-metrics-illustraties-03](https://5936269.fs1.hubspotusercontent-na1.net/hub/5936269/hubfs/new_website/Imagery/gradient-metrics-illustraties-03.png?width=300&name=gradient-metrics-illustraties-03.png) ## Survey methodologies that drive results Brand Equity Analysis Begin by identifying the brand attributes that most significantly impact consumer perceptions within your client's market. Translate these insights to inform your strategic guidance, refine your client’s competitive position, and differentiate the brand effectively within its category. - Understand the “behind-the-scenes” factors that drive brand choice. - Benchmark your clients’ brand performance against competitors in their space. - Take action to improve brand competencies.   Brand Health Tracking Consistently monitor key brand health indicators through targeted surveys to help your agency proactively manage client brands. - Track key funnel metrics and monitor shifts in consumer perceptions over time. - Detect early signs of decline or opportunities for enhancement. - Evaluate how specific initiatives influence overall brand health and equity performance.   Competitive Positioning Analysis Provide your agency with a clear view of your clients’ competitive landscape by mapping essential consumer perceptions and performance metrics. - Understand where they excel and where there is room for improvement. - Discover the unique positioning angles that set them apart. - Align your creative and initiatives with market realities to allow your client to capture more market share.   CASE STUDIES ## Success stories at a glance Learn how our agency partners used precise brand insights from targeted surveys to reposition brands, strengthen strategic direction, and achieve tangible competitive advantages. [![](https://www.gradientmetrics.com/hs-fs/hubfs/new_website/Case%20Studies/Oatly/oatly.jpg?width=300&name=oatly.jpg) Read more Unraveling the Oatly BrandOatly's initiative with Gradient aimed to uncover the brand attributes that justify Oatly's premium pricing and drive sales funnel conversion. Read more ](https://www-gradientmetrics-com.sandbox.hs-sites.com/case-study/oatly)[![](https://www.gradientmetrics.com/hs-fs/hubfs/new_website/photography/blake-wisz-tE6th1h6Bfk-unsplash.jpg?width=300&name=blake-wisz-tE6th1h6Bfk-unsplash.jpg) Read more Land’s End Loyalty Program with Redscout We partnered with brand strategy agency Rescout and armed them with the research necessary to develop a membership rewards program for Lands’ End customers. Read more ](https://www-gradientmetrics-com.sandbox.hs-sites.com/case-study/redscout-lands-end-loyalty-program) ## Trusted by leading organizations ![Reformation](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/reformation.png?width=300&name=reformation.png) ![Lippincott](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/lippincott.png?width=300&name=lippincott.png) ![BreadNButter](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/breadnbutter_transparent.png?width=300&name=breadnbutter_transparent.png) ![Co:Collective](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/co_collective.gif?width=300&name=co_collective.gif) ![Noble People](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/noble_people.png?width=300&name=noble_people.png) ![McKinsey&Company](https://www.gradientmetrics.com/hubfs/Landing%20Page/McKinsey__and__Company.svg) ![C-Space](https://www.gradientmetrics.com/hs-fs/hubfs/c_space_logo.png?width=300&name=c_space_logo.png) ![Redscout](https://www.gradientmetrics.com/hubfs/Client%20Logos/logos_redscout-black.svg) ![Sylvain](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/Sylvain.png?width=300&name=Sylvain.png) ![MediaMonks](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/M.m_media._m_onks_b.png?width=300&name=M.m_media._m_onks_b.png) ![SYPartners](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/01_SYPartners_Logo_XLarge_reverse_RGB.png?width=300&name=01_SYPartners_Logo_XLarge_reverse_RGB.png) ![corporate-employees-examining-organizational-progress-meeting](https://www.gradientmetrics.com/hs-fs/hubfs/new_website/photography/corporate-employees-examining-organizational-progress-meeting.jpg?width=300&name=corporate-employees-examining-organizational-progress-meeting.jpg) ### Ready to strengthen your clients’ brand positioning? [Let's Chat](https://www.gradientmetrics.com/free-expert-consultation) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Brooklyn", "addressRegion" : "New York", "postalCode" : "NY 11249", "streetAddress" : "325 Kent Avenue" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png" }, "name" : "Gradient Metrics", "url" : "https://www.gradientmetrics.com/agencies/brand-positioning" } ```