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Actionable intelligence, not just data

Gradient is your partner in transforming complex questions into clear strategies. Whether you're a brand manager, agency leader, policymaker, or investor, we decode the “why” behind your audience's choices—so you can act with confidence.

BRANDS
Make your customers choose your brand
AGENCIES
Deliver the winning insight to your client
PHILANTHROPIES & NON-PROFITS
Mobilize people toward your mission
ADVOCACY GROUPS & CAMPAIGNS
Reach voters with messages that resonate
PRIVATE EQUITY & INVESTMENT BANKS
Drive growth in the brands you invest in.
OUR BRAND RESEARCH SOLUTIONS
Audience insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR AGENCY RESEARCH SOLUTIONS
Audience Insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR PHILANTHROPY & NON-PROFIT RESEARCH SOLUTIONS
Audience mindset analysis
Donor engagement optimization
Impact tracking
Narrative strategy development
Private opinion researchNEW
OUR ADVOCACY GROUP RESEARCH SOLUTIONS
Audience segmentation & targeting
Message testing
Private opinion researchNEW
Public engagement risk analysis
OUR PE & INVESTMENT BANK RESEARCH SOLUTIONS
Audience insights
Brand positioning
Customer analytics
Customer-based corporate valuationNEW
Market insights
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Your partner in decision science

We uncover objective truths through custom quantitative research programs built for impact. Our team blends curiosity, rigor, and advanced methods to help you make smarter, more confident decisions.

About Us
Meet the team behind the insights—curious, rigorous, and driven by purpose.
Our Principles
Our values shape how we work—with each other and with every client.
Careers
Join our remote-first team and help shape the future of decision science.
Contact us
Let’s talk through your big questions and figure out the evidence that matters.
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How we do research differently

For us, research isn’t about numbers in a spreadsheet—it’s about answering your most important questions with clarity, purpose, and real-world impact.

We Start with the end in mind
We begin with the decision you need to make—then design lean, focused research to get you there.
We Look for the Why, Not Just the What
Spotting trends is simple. Uncovering why takes rigor. Our statistical models reveal hidden drivers that turn data into confident action.
We Keep it Human
AI is powerful, but it can’t replicate lived experience. We use it to streamline our process—not to replace the human responses that are central to our research.
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See what insight can do

We believe sharing knowledge is as important as creating it. That’s why we’ve built a library of resources designed to inform, inspire, and empower decision-makers like you.

Case Studies
See how we’ve answered complex questions with research backed insights and creative problem-solving.
Blog
Our point of view on what’s happening in research, strategy, and human behavior.
Newsletter
Stay ahead with our regular roundup of fresh ideas, actionable advice, and the stories shaping the future of market research.
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Harness customer analytics to drive sustainable growth

Gain a clear understanding of your customers' behaviors, preferences, and value drivers. Gradient’s rigorous customer analytics methodologies empower informed decisions to maximize lifetime value, boost retention, and optimize marketing effectiveness.
Explore Our Work
Contact Us

Uncover customer-driven growth opportunities

Effective growth strategies start with deep customer insights. Our targeted analytics illuminate the key drivers of customer behavior, enabling you to tailor strategies that enhance loyalty, reduce churn, and sustainably grow customer lifetime value.

Maximize customer lifetime value
Clearly identify your highest-value customers and their long-term revenue potential, enabling strategic resource allocation and personalized marketing strategies.
Pinpoint key growth drivers
Uncover the specific factors influencing customer behaviors and decisions, guiding actionable improvements in customer engagement and satisfaction.
Reduce churn and improve retention
Precisely identify churn risk factors and retention drivers to proactively implement strategies that keep customers engaged and loyal.

The Gradient difference

  • Define strategic objectives
    We begin each engagement by pinpointing your critical customer-focused decisions, ensuring analytics align directly with your strategic goals.
  • Design targeted research
    Employing sophisticated statistical methodologies, we design analytics projects specifically aimed at uncovering actionable customer insights relevant to your business decisions.
  • Analyze & interpret
    Our team of data scientists and PhD researchers not only quantify customer behaviors but also articulate the reasons behind these behaviors, clearly translating complex data into actionable strategies.
  • Activate insights
    We provide concise, clear guidance rather than broad reports, enabling immediate and impactful improvements in customer strategy and overall performance.
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Survey methodologies that drive results

Customer Lifetime Value Analysis

Precisely quantify the total revenue potential from your customers. This methodology helps you:

  • Identify segments with the highest profitability and growth potential.
  • Strategically allocate resources toward high value customer acquisition and retention.
  • Develop personalized marketing strategies tailored to high-value customers.
  
Driver Analysis

Clearly reveal which factors most significantly influence high CLV. Use this methodology to:

  • Understand which demographics and purchase behaviors drive valuable customers.
  • Optimize product features and customer experiences that drive high LCV.
  • Understand which channels produce high value customers and optimize acquisition strategies
  
Retention & Churn Analysis

Proactively manage customer loyalty by identifying patterns that predict churn. This approach enables you to

  • Clearly understand why customers leave and how to prevent it.
  • Implement targeted retention strategies that effectively address churn risk factors.
  • Enhance customer satisfaction and loyalty through proactive, data-driven initiatives.
  
CASE STUDIES

Success stories at a glance

Explore how organizations have leveraged customer analytics to boost retention, enhance lifetime value, and significantly improve customer-focused outcomes.
Read more
Orthofeet Customer-based Corporate Valuation

Gradient developed a statistical Customer Lifetime Value (CLV) model for Orthofeet's direct-to-consumer (DTC) channels, leveraging historical transactional data to predict future customer behavior and financial forecasts.

Read more

Trusted by leading organizations

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Ready to unlock deeper customer insights?

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