--- title: Market Research for Agencies | Gradient Metrics description: Enhance your brand strategy work with survey-led insights, embedding in your agency’s workflow to refine campaigns and deliver transformative results. --- ![bg_default_8](https://www.gradientmetrics.com/hs-fs/hubfs/Brand_Current/default/backgrounds/bg_default_8.png?width=300&name=bg_default_8.png) # Elevate every campaign with insights that make your agency shine Our survey-driven research plugs seamlessly into your creative and strategic process—uncovering the hidden realities that take your work from good to game-changing. Think of us as an extension of your team, delivering clarity without the clutter. [Explore Our Work](https://www.gradientmetrics.com/case-studies) [Contact Us](https://www.gradientmetrics.com/contact) ![nike](https://www.gradientmetrics.com/hubfs/Client%20Logos/nike.svg) ![oatly](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/oatly.png?width=300&name=oatly.png) ![breadnbutter_transparent](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/breadnbutter_transparent.png?width=300&name=breadnbutter_transparent.png) ![morning-brew](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/morning-brew.png?width=300&name=morning-brew.png) ![orthofeet](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/orthofeet.jpg?width=300&name=orthofeet.jpg) ![brooks](https://www.gradientmetrics.com/hubfs/Client%20Logos/brooks.svg) ![reformation](https://www.gradientmetrics.com/hs-fs/hubfs/Client%20Logos/reformation.png?width=300&name=reformation.png) YOUR INTEGRATED RESEARCH PARTNER ## We bring clarity to the creative process We know every client challenge is unique, which is why our survey-led approach goes deeper than generic data. Here’s how we help you win hearts, minds, and new business. [Product & Feature Prioritization - Which product features are most important to your customers? - What combination of product features will reach the widest audience? - Which product attributes have the most influence on purchase decisions? What is it important to get right ? More about this Service ](https://maka-agency-4740449.hs-sites.com/power-theme-service-single)[Customer Segmentation & Profiling Break down your market into distinct groups based on attitudes, behaviors, or other psychographic characteristics to target and communicate with them more effectively. What distinct customer segments exist in your target market? - Which are most valuable to you? - How can you tailor your marketing strategies to different customer segments? More about this Service ](https://maka-agency-4740449.hs-sites.com/power-theme-service-single)[Campaign & Creative Testing Test different messages to see which ones resonate with your target audience - What combination of message elements and creative is most compelling to your audience - How do you formulate the most persuasive message campaign to maximize market potential? More about this Service ](https://maka-agency-4740449.hs-sites.com/power-theme-service-single)[Brand Positioning & Competitive Landscape Identify opportunities for growth and improvement by monitoring and tracking your brand health - How strong is your brand health and what are your strongest brand equities? How likely would customers recommend your brand (NPS)? - What is the relation between your brand equities and key funnel metrics such as consideration and purchase? More about this Service ](https://maka-agency-4740449.hs-sites.com/power-theme-service-single)[Market Sizing & Demand Space Estimate the size of your potential market and assess its growth potential, along with understanding the contexts in which consumers make purchase decisions about your product. - How large is the market for your product and how much could it grow in the future? - On what occasions is your product most valuable to customers and can your product fulfill an underserved or emerging need in the market? More about this Service ](https://maka-agency-4740449.hs-sites.com/power-theme-service-single)[Pricing Determine the price range customers find acceptable for your product and maximize market share and expected revenue through price optimizations. - What do customers think is a fair price for your product? - At what price is your product perceived as too expensive or too cheap? - What are your customers willing to pay for a particular feature? - What is the trade off between market share and revenue? More about this Service ](https://maka-agency-4740449.hs-sites.com/power-theme-service-single) Show more CASE STUDIES ## Success stories at a glance [![reformation_ad2](https://www.gradientmetrics.com/hs-fs/hubfs/new_website/Case%20Studies/reformation_ad2.webp?width=300&name=reformation_ad2.webp) Read More Reformation Audience Research How Gradient uncovered the mindsets and preferences of Reformation’s customer segments, along with identifying their total addressable market. Read More ](https://www.gradientmetrics.com/case-study/reformation)[![NEW CORPORATE IDENTITY](//5936269.fs1.hubspotusercontent-na1.net/hub/5936269/hubfs/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/boxes/featured/pwr-image_featured_02.jpg?width=300&name=pwr-image_featured_02.jpg) Read More NEW CORPORATE IDENTITYMARKETINGRead More ](https://maka-agency-4740449.hs-sites.com/power-theme-case-study)[![OPTIMIZED INFRASTRUCTURE](//5936269.fs1.hubspotusercontent-na1.net/hub/5936269/hubfs/raw_assets/public/@marketplace/maka_Agency/POWER%20THEME/images/boxes/featured/pwr-image_featured_03.jpg?width=300&name=pwr-image_featured_03.jpg) Read More OPTIMIZED INFRASTRUCTUREBUSINESS GROWTHRead More ](https://maka-agency-4740449.hs-sites.com/power-theme-case-study) ## What our partners say about us "Gradient is our favorite partner to work with. They help us craft approaches that answer our clients’ most complicated market research questions and are able to adapt when projects shift. The Gradient team are great partners in helping us visualize and explain complex research findings that are easy for our clients to understand and make data-driven decisions." April HuffVice President, Research & Insights at Media Monks "The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data." Michael KaminskyFormer Data Science Director at Harry's "Gradient is a great firm to work with. We collaborate with them for all of our analytic work, and even use them to re-run analyses that other firms have done for us because they have earned our complete trust. We think of the Gradient team as an extension of our own — they are knowledgeable, thoughtful, flexible, honest, and an overall pleasure to work with." Parisa RouhaniCo-Founder & Sr. Vice President at Populace "I have one word to describe collaborating with Gradient on our latest research project: Refreshing. Not only did their team help us execute the research in ways we weren't thinking about internally, they came to every session we had with enthusiasm, fresh ideas and proactive insights to share with us. That's not something you typically get with 'traditional' market research partners. I couldn't recommend working with them more. A breath of fresh air, and an incredible extension of any internal market research or marketing team." Mike NallanSenior Director Insights & Analytics at Morning Brew "The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs." GianKarlo CasimiroVP Ecommerce at Orthofeet ## Explore the research behind unforgettable campaigns Get an inside look at how we design surveys, interpret findings, and transform consumer insights into creative gold. Our blog spotlights real-world examples of the methods and strategies that bring campaigns to life. ![data2](https://www.gradientmetrics.com/hs-fs/hubfs/new_website/photography/data2.jpg?width=300&name=data2.jpg) ### Ready to transform creative concepts into lasting impact? Let’s bring the power of survey-based insights to your next campaign—so you can deliver results that keep your clients coming back. [Partner with us](https://www.gradientmetrics.com/free-expert-consultation) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Brooklyn", "addressRegion" : "New York", "postalCode" : "NY 11249", "streetAddress" : "325 Kent Avenue" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png" }, "name" : "Gradient Metrics", "url" : "https://www.gradientmetrics.com/agency" } ```