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Your partner in decision science

We uncover objective truths through custom quantitative research programs built for impact. Our team blends curiosity, rigor, and advanced methods to help you make smarter, more confident decisions.

Meet the team behind the insights—curious, rigorous, and driven by purpose.

Our values shape how we work—with each other and with every client.

Join our remote-first team and help shape the future of decision science.

Let’s talk through your big questions and figure out the evidence that matters.

How we do research differently

For us, research isn’t about numbers in a spreadsheet—it’s about answering your most important questions with clarity, purpose, and real-world impact.

We begin with the decision you need to make—then design lean, focused research to get you there.

Spotting trends is simple. Uncovering why takes rigor. Our statistical models reveal hidden drivers that turn data into confident action.

AI is powerful, but it can’t replicate lived experience. We use it to streamline our process—not to replace the human responses that are central to our research.

See what insight can do

We believe sharing knowledge is as important as creating it. That’s why we’ve built a library of resources designed to inform, inspire, and empower decision-makers like you.

See how we’ve answered complex questions with research backed insights and creative problem-solving.

Our point of view on what’s happening in research, strategy, and human behavior.

Stay ahead with our regular roundup of fresh ideas, actionable advice, and the stories shaping the future of market research.
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Ashley Sorenson

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Ashley received her Ph.D. from the University of Minnesota where she studied American Politics and Political Methodology with a minor in Political Psychology. Her teaching experience and research expertise on survey measurement, dimensional analysis, and causal inference helps clients gain reliable insights into various groups’ political and social attitudes.