Kyle Block
Making Sense of Market Sizing Data and Implications
Understanding the market landscape is crucial for any business aiming to grow. Market sizing analysis provides invaluable data that can guide strategic decisions, prioritize ...
Understanding Different Market Sizing Approaches
So you want to measure market size
Best Tips for Sound Conjoint Analysis Design
Developing a new product can seem like an overwhelming task: Brand, color, price, and a host of other features all impact whether consumers choose one product over another. ...
Unlocking Brand Value: How to Identify the Metrics that Make Your Brand Stand Out
In the ever-evolving landscape of marketing, understanding the health and performance of your brand is paramount. To navigate the complexities of the modern market, we rely on a ...
Best Tips for Sound MaxDiff Design
In an increasingly competitive landscape, the maximum difference analysis (MaxDiff) has emerged as a vital technique for identifying the key drivers of consumer preferences. When ...
Understanding Market Sizing Analysis and Key Concepts
Whether entering a new market or strategizing for growth in your current market, accurately evaluating the total market potential for a product or service provides critical data ...
How to Boost Your Brand's Best Attributes to Drive Sales
In today’s crowded marketplace, brands must strategize how to stand out and nurture lasting connections with customers. This requires going beyond generalized messaging and ...
Using Brand Metrics for Sales Growth
In today's competitive landscape, tracking and analyzing brand metrics are vital for guiding a brand’s growth among new audiences. Designing an advertising campaign without the ...
How to Use an Attitudinal Segmentation to Uncover Customer Insights
Attitudinal segmentations are a powerful marketing technique that allow brands to categorize consumers based on their attitudes, beliefs, values, and opinions. Unlike traditional ...
How to Choose a Discrete Choice Experiment to Determine Product Preferences
MaxDiff analysis and conjoint analysis are two popular research methods used in market research to understand customer preferences and behavior. Although both methods aim to ...