---
title: Gradient's Blog - Intuition Alone Is Never Enough | Gradient Metrics | Kyle Block
description: Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.
---
# Kyle Block
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.
[mailto:kyle@gradientmetrics.com](mailto:kyle@gradientmetrics.com)
## Blog Post by Kyle Block
[
Kyle BlockJun 11, 2024 12:29:19 PM7 min read
## Making Sense of Market Sizing Data and Implications
Understanding the market landscape is crucial for any business aiming to grow. Market sizing analysis provides invaluable data that can guide strategic decisions, prioritize ...
Start Reading
](https://www.gradientmetrics.com/blog/making-sense-of-market-sizing-data-and-implications)[
Kyle BlockFeb 8, 2024 3:19:32 PM8 min read
## Understanding Different Market Sizing Approaches
So you want to measure market size
Start Reading
](https://www.gradientmetrics.com/blog/understanding-different-market-sizing-approaches)[
Kyle BlockJan 26, 2024 12:50:24 PM8 min read
## Best Tips for Sound Conjoint Analysis Design
Developing a new product can seem like an overwhelming task: Brand, color, price, and a host of other features all impact whether consumers choose one product over another. ...
Start Reading
](https://www.gradientmetrics.com/blog/best-tips-for-sound-conjoint-design)[
Kyle BlockNov 3, 2023 3:57:37 PM8 min read
## Unlocking Brand Value: How to Identify the Metrics that Make Your Brand Stand Out
In the ever-evolving landscape of marketing, understanding the health and performance of your brand is paramount. To navigate the complexities of the modern market, we rely on a ...
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](https://www.gradientmetrics.com/blog/unlocking-brand-value-how-to-identify-the-metrics-that-make-your-brand-stand-out)[
Kyle BlockOct 19, 2023 3:42:04 PM8 min read
## Best Tips for Sound MaxDiff Design
In an increasingly competitive landscape, the maximum difference analysis (MaxDiff) has emerged as a vital technique for identifying the key drivers of consumer preferences. When ...
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](https://www.gradientmetrics.com/blog/best-tips-for-sound-maxdiff-design)[
Kyle BlockSep 21, 2023 4:32:01 PM8 min read
## Understanding Market Sizing Analysis and Key Concepts
Whether entering a new market or strategizing for growth in your current market, accurately evaluating the total market potential for a product or service provides critical data ...
Start Reading
](https://www.gradientmetrics.com/blog/understanding-market-sizing-analysis-and-key-concepts)[
Kyle BlockAug 21, 2023 1:36:45 PM7 min read
## How to Boost Your Brand's Best Attributes to Drive Sales
In today’s crowded marketplace, brands must strategize how to stand out and nurture lasting connections with customers. This requires going beyond generalized messaging and ...
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](https://www.gradientmetrics.com/blog/how-to-boost-your-brands-best-attributes-to-drive-sales)[
Kyle BlockJul 28, 2023 5:21:58 PM10 min read
## Using Brand Metrics for Sales Growth
In today's competitive landscape, tracking and analyzing brand metrics are vital for guiding a brand’s growth among new audiences. Designing an advertising campaign without the ...
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](https://www.gradientmetrics.com/blog/using-brand-metrics-for-sales-growth)[
Kyle BlockJul 6, 2023 10:37:14 AM6 min read
## How to Use an Attitudinal Segmentation to Uncover Customer Insights
Attitudinal segmentations are a powerful marketing technique that allow brands to categorize consumers based on their attitudes, beliefs, values, and opinions. Unlike traditional ...
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](https://www.gradientmetrics.com/blog/how-to-use-an-attitudinal-segmentation-to-uncover-customer-insights)[
Kyle BlockMay 7, 2023 3:50:48 AM5 min read
## How to Choose a Discrete Choice Experiment to Determine Product Preferences
MaxDiff analysis and conjoint analysis are two popular research methods used in market research to understand customer preferences and behavior. Although both methods aim to ...
Start Reading
](https://www.gradientmetrics.com/blog/how-to-choose-a-discrete-choice-experiment-to-determine-product-preferences)
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