- Brands (4)
- customer segmentation (3)
- Attitudinal segmentation (2)
- Brand Metrics (2)
- Consumer Preferences (2)
- Consumers (2)
- CLV (1)
- Conjoint Analysis (1)
- Discrete Choice Experiment (1)
- Market Sizing (1)
- Marketing Strategy (1)
- MaxDiff Analysis (1)
- Product Attributes (1)
- Product Design (1)
- Purchase Rate (1)
- SAM Analysis (1)
- SOM Analysis (1)
- Sale Driver Analysis (1)
- Sales Funnel (1)
- TAM Analysis (1)
- customer lifetime value (1)
- customers (1)
- targeting (1)

Stefan Musch
Stefan holds a master’s degree in Marketing and Management from Tilburg University. After Tilburg, Stefan went into industry where he applied state-of-the-art marketing science methods to business challenges. Stefan partners with client teams to translate advanced analysis to easy-to-implement recommendations, guiding managers along the way.
Recent Posts
Maximizing Growth: Harnessing Customer Lifetime Value for Your Business
- 2023/09/26
- by Stefan Musch
Got CLV? Customer lifetime value (CLV) quantifies the total revenue you can expect from a customer throughout their entire relationship with your business.
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