- Attitudinal segmentation
- aws.s3
- Brand Metrics
- Brand Perception
- Brands
- cloudfs
- CLV
- Conjoint Analysis
- Conjoint Model
- Consumer Preferences
- Consumers
- customer lifetime value
- customer segmentation
- Discrete Choice Experiment
- googlesheets4
- List Experiment
- Market Sizing
- Marketing Strategy
- MaxDiff Analysis
- MaxDiff Example
- MaxDiff Survey
- Open Source
- politics
- Private Opinion Research
- Product Attributes
- Product Design
- Purchase Rate
- Sale Driver Analysis
- Sales Funnel
- SAM Analysis
- segmentation
- SOM Analysis
- TAM Analysis
- targeting
Simplify Cloud Storage in R with cloudfs: A Game-Changer for Data Analysis Projects
In the world of data analysis, managing project assets can often feel like a juggling act. You have your input data, your code sources, and your outputs, all crucial components of ...
Why a Mindset Segmentation Outperforms a Demographic Segmentation
In the dynamic world of market research, it’s paramount to avoid being in the dark about the nature of your audience. Traditionally, market researchers have relied on the ...
Maximizing Growth: Harnessing Customer Lifetime Value for Your Business
In the relentless world of business, where every penny counts, it's crucial to not just chase new customers but also nurture and pamper the ones you've already got. Enter customer ...
Understanding Market Sizing Analysis and Key Concepts
Whether entering a new market or strategizing for growth in your current market, accurately evaluating the total market potential for a product or service provides critical data ...
How to Boost Your Brand's Best Attributes to Drive Sales
In today’s crowded marketplace, brands must strategize how to stand out and nurture lasting connections with customers. This requires going beyond generalized messaging and ...
Using Brand Metrics for Sales Growth
In today's competitive landscape, tracking and analyzing brand metrics are vital for guiding a brand’s growth among new audiences. Designing an advertising campaign without the ...
How to Use Conjoint Analysis for Product Design
Customers today, more than ever, expect brands to be responsive to their preferences and design products that meet their needs. Fortunately for consumers, the amount and variety ...
How to Use Customer Segmentation for Sales Growth
When done right, a mindset-based segmentation approach can be like finding buried gold. As opposed to a top-down demographic segmentation, which provides some surface-level ...
How to Use an Attitudinal Segmentation to Uncover Customer Insights
Attitudinal segmentations are a powerful marketing technique that allow brands to categorize consumers based on their attitudes, beliefs, values, and opinions. Unlike traditional ...
How to Choose a Discrete Choice Experiment to Determine Product Preferences
MaxDiff analysis and conjoint analysis are two popular research methods used in market research to understand customer preferences and behavior. Although both methods aim to ...