Actionable intelligence, not just data
Gradient is your partner in transforming complex questions into clear strategies. Whether you're a brand manager, agency leader, policymaker, or investor, we decode the “why” behind your audience's choices—so you can act with confidence.
BRANDS
Make your customers choose your brand
AGENCIES
Deliver the winning insight to your client
PHILANTHROPIES & NON-PROFITS
Mobilize people toward your mission
ADVOCACY GROUPS & CAMPAIGNS
Reach voters with messages that resonate
PRIVATE EQUITY & INVESTMENT BANKS
Drive growth in the brands you invest in
OUR BRAND RESEARCH SOLUTIONS
OUR AGENCY RESEARCH SOLUTIONS
OUR PHILANTHROPY & NON-PROFIT RESEARCH SOLUTIONS
OUR ADVOCACY GROUP RESEARCH SOLUTIONS
OUR PE & INVESTMENT BANK RESEARCH SOLUTIONS
Your partner in decision science
We uncover objective truths through custom quantitative research programs built for impact. Our team blends curiosity, rigor, and advanced methods to help you make smarter, more confident decisions.
Meet the team behind the insights—curious, rigorous, and driven by purpose.
Our values shape how we work—with each other and with every client.
Join our remote-first team and help shape the future of decision science.
Let’s talk through your big questions and figure out the evidence that matters.
How we do research differently
For us, research isn’t about numbers in a spreadsheet—it’s about answering your most important questions with clarity, purpose, and real-world impact.
We begin with the decision you need to make—then design lean, focused research to get you there.
Spotting trends is simple. Uncovering why takes rigor. Our statistical models reveal hidden drivers that turn data into confident action.
AI is powerful, but it can’t replicate lived experience. We use it to streamline our process—not to replace the human responses that are central to our research.
See what insight can do
We believe sharing knowledge is as important as creating it. That’s why we’ve built a library of resources designed to inform, inspire, and empower decision-makers like you.
See how we’ve answered complex questions with research backed insights and creative problem-solving.
Our point of view on what’s happening in research, strategy, and human behavior.
Stay ahead with our regular roundup of fresh ideas, actionable advice, and the stories shaping the future of market research.