- Attitudinal segmentation
- aws.s3
- Brand Metrics
- Brand Perception
- Brands
- cloudfs
- CLV
- Conjoint Analysis
- Conjoint Model
- Consumer Preferences
- Consumers
- customer lifetime value
- customer segmentation
- Discrete Choice Experiment
- googlesheets4
- List Experiment
- Market Sizing
- Marketing Strategy
- MaxDiff Analysis
- MaxDiff Example
- MaxDiff Survey
- Open Source
- politics
- Private Opinion Research
- Product Attributes
- Product Design
- Purchase Rate
- Sale Driver Analysis
- Sales Funnel
- SAM Analysis
- segmentation
- SOM Analysis
- TAM Analysis
- targeting
Using Data to Challenge Modern Campaign Strategies
It’s often assumed in American politics that candidates do or should cater to the "middle" of the political spectrum in what is dubbed the median voter theory. The logic being ...
Making Sense of “Independent” Voters
The United States is often described as being politically divided. Yet, we’ve seen an increase in the number of Independents over time. How can this be? We ran a survey with 1,025 ...
Making Sense of Market Sizing Data and Implications
Understanding the market landscape is crucial for any business aiming to grow. Market sizing analysis provides invaluable data that can guide strategic decisions, prioritize ...
Private Truths, Public Lies: Why Private Opinion Research Improves Standard Public Opinion Polling
For more than a decade, public opinion polls reinforced the notion that Americans did not support marriage equality for same-sex couples. More than 10 years after pollsters began ...
Best Practices for Analyzing and Interpreting List Experiment Results
Navigating the landscape of private opinion on sensitive topics can be challenging, with individuals often reluctant to openly express their true beliefs. This is where list ...
A Beginner's Guide to Designing List Experiments
A list experiment is a method for indirectly measuring private opinion for sensitive issues where individuals might otherwise be likely to publicly withhold their true opinion. ...
Interpreting Customer Segmentation Results: Best Practices
When a brand decides to invest in market research, it can be challenging to choose the best way to get actionable data on their customers. With this in mind, mindset-based ...
Understanding Different Market Sizing Approaches
So you want to measure market size
Best Tips for Sound Conjoint Analysis Design
Developing a new product can seem like an overwhelming task: Brand, color, price, and a host of other features all impact whether consumers choose one product over another. ...
Unlocking Brand Value: How to Identify the Metrics that Make Your Brand Stand Out
In the ever-evolving landscape of marketing, understanding the health and performance of your brand is paramount. To navigate the complexities of the modern market, we rely on a ...
Best Tips for Sound MaxDiff Design
In an increasingly competitive landscape, the maximum difference analysis (MaxDiff) has emerged as a vital technique for identifying the key drivers of consumer preferences. When ...