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The Show Must Go On(line)
Wishing you had a crystal ball to see what life will look like in six months if the COVID-19 pandemic subsides? What if it doesn’t? (Absolutely no shame if you already threw out ...
You Are What You Feed
People often describe their personalities in terms of animals: “curious like a cat,” “loyal like a dog.” This got us wondering how personalities are correlated with pet preference?
Yes, Netflix, We're Still Watching
Remember your New Year’s Resolution from 1999 to start growing your own heirloom tomatoes? Read one book a month? Read one book a month in a new language? Well, lockdown is the ...
