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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
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    • Consumers (26)
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    Rogue Rogan

    • 2022/03/02
    • by Jordan Boeder

    More than half of Americans (56%) agree that social media platforms and streaming services bear responsibility for preventing misinformation related to ...

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    Masked Crusader or Mask Crusaders?

    • 2022/02/16
    • by Brendon Ellis

    With the exception of some outdoor spaces, adults prefer mask mandates in all proposed locations. Americans especially support masks in tight spaces.

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    Omicron: The Worst Transformer

    • 2021/12/08
    • by Kyle Block

    Eighty-percent are at least a little bit afraid, but those who received the J&J vaccine are significantly more afraid than all other vaccine recipients.

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    The Pandemic and the Patriarchy

    • 2021/06/18
    • by Catherine Wagner

    Women are twice as likely to report having experienced depressive symptoms (29%) during the pandemic compared to men (14%).

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    The Gender “Return to Normal” Gap

    • 2021/06/04
    • by Cory Manento

    Men think we are about a year away from returning to normal economic activity, while women predict it will take about 17 months.

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    Jolene, Jolene, Pay Me to Get the Vaccine

    • 2021/05/07
    • by Kyle Block

    Vaccine-hesitant Americans would need to be paid $244 more to receive it than the Pfizer vaccine

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    Do I Get a Stamp?

    • 2021/05/07
    • by Catherine Wagner

    Among vaccine passport skeptics, twice as many are Republicans (48%) than Democrats (23%), while 30% are Independent.

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    Ramp Up to Get Down

    • 2021/02/26
    • by Brendon Ellis

    As of early February, Americans predict more than a year and a half before we reach herd immunity or resume normal economic activity.

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    Herd Mentality

    • 2021/01/29
    • by Brendon Ellis

    Something to keep a careful watch on is the 18% of Americans who report they do not plan to get vaccinated, imperiling the lofty but achievable goal of ...

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