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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

(Doomsday) Rule #12: Bounty Paper Towels

  • 2023/04/05
  • by Cory Manento

67% of high-earners could last seven days without restocking, while only 47% making less than $25k could do the same. MaxDiff experiment.

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Pandemic! At the Disco

  • 2022/11/02
  • by Jordan Boeder

Over two-thirds of Americans (68%) believe the COVID-19 pandemic isn’t over.

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Rogue Rogan

  • 2022/03/02
  • by Jordan Boeder

More than half of Americans (56%) agree that social media platforms and streaming services bear responsibility for preventing misinformation related to ...

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Masked Crusader or Mask Crusaders?

  • 2022/02/16
  • by Brendon Ellis

With the exception of some outdoor spaces, adults prefer mask mandates in all proposed locations. Americans especially support masks in tight spaces.

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Omicron: The Worst Transformer

  • 2021/12/08
  • by Kyle Block

Eighty-percent are at least a little bit afraid, but those who received the J&J vaccine are significantly more afraid than all other vaccine recipients.

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The Pandemic and the Patriarchy

  • 2021/06/18
  • by Catherine Wagner

Women are twice as likely to report having experienced depressive symptoms (29%) during the pandemic compared to men (14%).

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The Gender “Return to Normal” Gap

  • 2021/06/04
  • by Cory Manento

Men think we are about a year away from returning to normal economic activity, while women predict it will take about 17 months.

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Jolene, Jolene, Pay Me to Get the Vaccine

  • 2021/05/07
  • by Kyle Block

Vaccine-hesitant Americans would need to be paid $244 more to receive it than the Pfizer vaccine

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Do I Get a Stamp?

  • 2021/05/07
  • by Catherine Wagner

Among vaccine passport skeptics, twice as many are Republicans (48%) than Democrats (23%), while 30% are Independent.

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