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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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Gen Workin’ Hard or Gen Hardly Workin’?

  • 2023/02/15
  • by Cory Manento

While 63% of Americans say publicly that younger generations don’t work as hard as older ones, just 41% agree with the statement privately. List experiment

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Dude, Where’s My Monthly Survival Payment?

  • 2023/01/19
  • by Cory Manento

Among those who support universal basic income (UBI), the median suggestion for monthly payments to Americans is $1,000.

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Get Rich or Try Disputing the Definition

  • 2022/12/21
  • by Jordan Boeder

Americans believe the maximum amount of money a person can make per year and still be deemed poor is $25k.

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EVading Tax Credits

  • 2022/09/08
  • by Jordan Boeder

Offering a tax credit for EVs doesn't really matter: Americans were only 2% more likely to buy a new EV when told they would receive a tax credit.

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TrendSegments: Time to Retire, Grandpa

  • 2022/09/08
  • by Cory Manento

Among those who are currently employed, 32% are at least somewhat worried about losing their job.

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Inflation Nation

  • 2022/08/03
  • by Cory Manento

For Americans, the three main culprits of inflation are excess government spending, the COVID-19 pandemic, and the Russia-Ukraine war. MaxDiff experiment.

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You Don't Need to Look to the Night Sky to See the Little Tipper

  • 2022/05/18
  • by Sarah Binns

A mere 21% of Americans would like to abolish the institution of tipping in restaurants. Survey research. Data science.

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What to Expect When You’re Expecting Inflation

  • 2021/06/04
  • by Cory Manento

Middle-income households are particularly likely to be feeling the inflation heat; those with incomes between $50k-100k are 5% more likely than the ...

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The Gender “Return to Normal” Gap

  • 2021/06/04
  • by Cory Manento

Men think we are about a year away from returning to normal economic activity, while women predict it will take about 17 months.

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