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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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It Has Been 0 Days Since the Last Workplace Discrimination

  • 2023/03/08
  • by Brendon Ellis

A majority of men and women publicly agree American employees are treated differently on the basis of gender. Women are significantly more likely to ...

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Size Matters: Debating Mobile and Desktop Devices

  • 2023/03/08
  • by Jordan Boeder

For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.

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Home Is Where the Chickens Are Raised

  • 2023/02/15
  • by Jordan Boeder

When it comes to choosing a house, Americans’ share of preference is mostly determined by its price (30%). Conjoint experiment.

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Gen Workin’ Hard or Gen Hardly Workin’?

  • 2023/02/15
  • by Cory Manento

While 63% of Americans say publicly that younger generations don’t work as hard as older ones, just 41% agree with the statement privately. List experiment

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TrendSegments: The Good, The Bad, and Even the Ugly

  • 2022/12/21
  • by Brendon Ellis

People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).

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You’re Not Stupid, but it Is the Economy

  • 2022/07/07
  • by Cory Manento

Even after the Supreme Court overturning Roe v. Wade, inflation is 230% more important to Americans than abortion in deciding who to vote for in November.

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A Dream Worth Not Remembering

  • 2022/05/18
  • by Jordan Boeder

78% of Americans would rather experience and forget their dream vacation than remember a boring vacation. Conjoint experiment analysis. Survey research.

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We’re Sorry, Judge Jackson, We Are (Maybe) for Real

  • 2022/05/04
  • by Sarah Binns

Americans support Judge Ketanji Brown Jackson's as US Supreme Court Justice, but through a list experiment we saw private vs public thoughts differed.

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