- Society (52)
- politics (45)
- COVID (33)
- Consumers (32)
- TrendSegments (31)
- Culture (25)
- economy (21)
- lifestyle (19)
- Entertainment (16)
- Holiday (15)
- food (14)
- health & wellness (13)
- Tech (12)
- Brands (11)
- Education (10)
- retrospective (9)
- Gradient In The Wild (8)
- Out There (8)
- Sports (8)
- experiment (8)
- Business (7)
- Science (6)
- Relationships (5)
- World (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (2)
- Leisure (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- travel (2)
- Aging (1)
- Inside Gradient (1)
- MaxDiff (1)
- Seasonal (1)
It Has Been 0 Days Since the Last Workplace Discrimination
- 2023/03/08
- by Brendon Ellis
A majority of men and women publicly agree American employees are treated differently on the basis of gender. Women are significantly more likely to ...
Read moreSize Matters: Debating Mobile and Desktop Devices
- 2023/03/08
- by Jordan Boeder
For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.
Read moreHome Is Where the Chickens Are Raised
- 2023/02/15
- by Jordan Boeder
When it comes to choosing a house, Americans’ share of preference is mostly determined by its price (30%). Conjoint experiment.
Read moreGen Workin’ Hard or Gen Hardly Workin’?
- 2023/02/15
- by Cory Manento
While 63% of Americans say publicly that younger generations don’t work as hard as older ones, just 41% agree with the statement privately. List experiment
Read moreTrendSegments: The Good, The Bad, and Even the Ugly
- 2022/12/21
- by Brendon Ellis
People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).
Read moreYou’re Not Stupid, but it Is the Economy
- 2022/07/07
- by Cory Manento
Even after the Supreme Court overturning Roe v. Wade, inflation is 230% more important to Americans than abortion in deciding who to vote for in November.
Read moreA Dream Worth Not Remembering
- 2022/05/18
- by Jordan Boeder
78% of Americans would rather experience and forget their dream vacation than remember a boring vacation. Conjoint experiment analysis. Survey research.
Read moreWe’re Sorry, Judge Jackson, We Are (Maybe) for Real
- 2022/05/04
- by Sarah Binns
Americans support Judge Ketanji Brown Jackson's as US Supreme Court Justice, but through a list experiment we saw private vs public thoughts differed.
Read more
