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Copyright © Gradient Metrics 2023
- Society (55)
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How Soon Is Yesterday?
- 2023/06/07
- by Brandon Sutton
Three-fourths of Americans are willing (either “very” or “somewhat”) to travel to the past.
Read more(Doomsday) Rule #12: Bounty Paper Towels
- 2023/04/05
- by Cory Manento
67% of high-earners could last seven days without restocking, while only 47% making less than $25k could do the same. MaxDiff experiment.
Read moreMosey to the Moon or Maneuver to Mars?
- 2022/09/21
- by Jordan Boeder
44% of Americans would like to take a celestial trip with their significant other, followed by their best friend (25%).
Read moreLet's Get Metaphysical
- 2022/04/06
- by Cory Manento
Gradient takes a look at the Ship of Theseus philosophical question from both a generational vantage point and a 21st (or is that 22nd?) century view.
Read moreGhosting is a Real Problem
- 2021/10/06
- by Cory Manento
Forty-five percent of Americans believe in ghosts, but those with lower educational attainment are significantly more likely to believe.
Read moreTrendSegments: Ultimate Superhero Faceoff
- 2021/09/24
- by Jordan Boeder
When it comes to winning a fight, Americans value heroes with superhuman strength, superhuman wealth, and superhuman popularity.
Read moreWith Great Power Comes Great Sentimentality
- 2021/09/24
- by Cory Manento
When given the option to describe the first action they would take with their new powers, Americans had some interesting (and heartbreaking) things to say.
Read moreAstronauts or A$$tronauts
- 2021/08/13
- by Jordan Boeder
For 43% of Americans, seeing Jeff Bezos and Richard Branson launch themselves into space was thought to be a good use of public corporate funding
Read moreI Want to Believe
- 2021/06/04
- by Cory Manento
Sixty-five percent of those who were exposed to the 60 Minutes segment say that they think aliens exist, compared to 57% of those in the control group.
Read more