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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
    • COVID (32)
    • politics (31)
    • Consumers (26)
    • TrendSegments (17)
    • lifestyle (16)
    • economy (15)
    • Entertainment (13)
    • Holiday (13)
    • food (13)
    • health & wellness (12)
    • Tech (9)
    • Brands (8)
    • Culture (7)
    • Out There (7)
    • retrospective (7)
    • Education (6)
    • Science (6)
    • Business (5)
    • Relationships (5)
    • Sports (5)
    • criminal justice (5)
    • Movies (4)
    • World (4)
    • music (4)
    • Gradient In The Wild (3)
    • environment (3)
    • Leisure (2)
    • Personality (2)
    • Research & Development (2)
    • experiment (2)
    • travel (2)
    • Aging (1)
    • Inside Gradient (1)
    See all

    Let's Get Metaphysical

    • 2022/04/06
    • by Cory Manento

    Gradient takes a look at the Ship of Theseus philosophical question from both a generational vantage point and a 21st (or is that 22nd?) century view.

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    Ghosting is a Real Problem

    • 2021/10/06
    • by Cory Manento

    Forty-five percent of Americans believe in ghosts, but those with lower educational attainment are significantly more likely to believe.

    Read more

    TrendSegments: Ultimate Superhero Faceoff

    • 2021/09/24
    • by Jordan Boeder

    When it comes to winning a fight, Americans value heroes with superhuman strength, superhuman wealth, and superhuman popularity.

    Read more

    With Great Power Comes Great Sentimentality

    • 2021/09/24
    • by Cory Manento

    When given the option to describe the first action they would take with their new powers, Americans had some interesting (and heartbreaking) things to say.

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    Astronauts or A$$tronauts

    • 2021/08/13
    • by Jordan Boeder

    For 43% of Americans, seeing Jeff Bezos and Richard Branson launch themselves into space was thought to be a good use of public corporate funding

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    I Want to Believe

    • 2021/06/04
    • by Cory Manento

    Sixty-five percent of those who were exposed to the 60 Minutes segment say that they think aliens exist, compared to 57% of those in the control group.

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    Wake Up, Sheeple

    • 2020/07/16
    • by Kyle Block

    The marketplace of conspiracy theories has no shortage of inventory nor customers these days -- which is to be expected when alternative facts and hoaxes ...

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