Sign-up to receive Trendlines.
Our bi-monthly email with research insights on trending topics.
Copyright © Gradient Metrics 2020
One-fifth of Americans plan to bet on NCAA March Madness, either formally through a betting institution or informally among friends.Read more
Americans agree football is a dangerous sport where any player risks potentially fatal injury. Yet, only 7% of people believe the sport should be banned.Read more
Regardless of what Americans know about Qatar, more than half of sports viewers don’t expect they’ll watch any World Cup matches.Read more
Americans love themselves a hometown favorite team (particularly if that team is a championship contender).Read more
Those who were informed about the Chinese government’s alleged actions were much more likely (40%) than those who weren’t (28%) to say the U.S. should ...Read more
Roughly two out of three Americans support paying college athletes (68%) compared to just 20% who oppose it.Read more
NFL fans are fine-tuning their fantasy lineups in eager anticipation of the 2020 season’s opening kick-off. And even though they’re forced to leave their ...Read more
What better way to whet sports fans’ appetite for the next opening day — whenever that is — than with a competition over the best concession munchies?Read more