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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Kind of a Big Dill

  • 2023/07/26
  • by Cory Manento

Over two-thirds of Americans have heard of pickleball, but only 18% have played it. What gives?

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Marching Into the Multiverse of Madness

  • 2023/03/22
  • by Jordan Boeder

One-fifth of Americans plan to bet on NCAA March Madness, either formally through a betting institution or informally among friends.

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Some People Call it Football, Others Call it Potential-Death-Ball

  • 2023/01/11
  • by Jordan Boeder

Americans agree football is a dangerous sport where any player risks potentially fatal injury. Yet, only 7% of people believe the sport should be banned.

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Foosball Is the Devil

  • 2022/11/16
  • by Brendon Ellis

Regardless of what Americans know about Qatar, more than half of sports viewers don’t expect they’ll watch any World Cup matches.

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The DNA of a Sports Fan

  • 2021/09/24
  • by Jordan Boeder

Americans love themselves a hometown favorite team (particularly if that team is a championship contender).

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Americans Want to Boycott the Olympics, but They'll Still Watch

  • 2021/07/22
  • by Cory Manento

Those who were informed about the Chinese government’s alleged actions were much more likely (40%) than those who weren’t (28%) to say the U.S. should ...

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Will Dunk for Food

  • 2021/07/08
  • by Brendon Ellis

Roughly two out of three Americans support paying college athletes (68%) compared to just 20% who oppose it.

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Gentlemen, Re-start Your Engines

  • 2020/09/17
  • by Brendon Ellis

NFL fans are fine-tuning their fantasy lineups in eager anticipation of the 2020 season’s opening kick-off. And even though they’re forced to leave their ...

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Take Me Out to the Food Court

  • 2020/05/07
  • by Brendon Ellis

What better way to whet sports fans’ appetite for the next opening day — whenever that is — than with a competition over the best concession munchies?

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