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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
    • COVID (32)
    • politics (31)
    • Consumers (26)
    • TrendSegments (17)
    • lifestyle (16)
    • economy (15)
    • Entertainment (13)
    • Holiday (13)
    • food (13)
    • health & wellness (12)
    • Tech (9)
    • Brands (8)
    • Culture (7)
    • Out There (7)
    • retrospective (7)
    • Education (6)
    • Science (6)
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    • Relationships (5)
    • Sports (5)
    • criminal justice (5)
    • Movies (4)
    • World (4)
    • music (4)
    • Gradient In The Wild (3)
    • environment (3)
    • Leisure (2)
    • Personality (2)
    • Research & Development (2)
    • experiment (2)
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    • Aging (1)
    • Inside Gradient (1)
    See all

    The DNA of a Sports Fan

    • 2021/09/24
    • by Jordan Boeder

    Americans love themselves a hometown favorite team (particularly if that team is a championship contender).

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    Americans Want to Boycott the Olympics, but They'll Still Watch

    • 2021/07/22
    • by Cory Manento

    Those who were informed about the Chinese government’s alleged actions were much more likely (40%) than those who weren’t (28%) to say the U.S. should ...

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    Will Dunk for Food

    • 2021/07/08
    • by Brendon Ellis

    Roughly two out of three Americans support paying college athletes (68%) compared to just 20% who oppose it.

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    Gentlemen, Re-start Your Engines

    • 2020/09/17
    • by Brendon Ellis

    NFL fans are fine-tuning their fantasy lineups in eager anticipation of the 2020 season’s opening kick-off. And even though they’re forced to leave their ...

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    Take Me Out to the Food Court

    • 2020/05/07
    • by Brendon Ellis

    What better way to whet sports fans’ appetite for the next opening day — whenever that is — than with a competition over the best concession munchies?

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