- Society (52)
- politics (45)
- COVID (33)
- Consumers (32)
- TrendSegments (31)
- Culture (25)
- economy (21)
- lifestyle (19)
- Entertainment (16)
- Holiday (15)
- food (14)
- health & wellness (13)
- Tech (12)
- Brands (11)
- Education (10)
- retrospective (9)
- Gradient In The Wild (8)
- Out There (8)
- Sports (8)
- experiment (8)
- Business (7)
- Science (6)
- Relationships (5)
- World (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (2)
- Leisure (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- travel (2)
- Aging (1)
- Inside Gradient (1)
- MaxDiff (1)
- Seasonal (1)
The Gender “Return to Normal” Gap
- 2021/06/04
- by Cory Manento
Men think we are about a year away from returning to normal economic activity, while women predict it will take about 17 months.
Read moreRamp Up to Get Down
- 2021/02/26
- by Brendon Ellis
As of early February, Americans predict more than a year and a half before we reach herd immunity or resume normal economic activity.
Read moreHerd Mentality
- 2021/01/29
- by Brendon Ellis
Something to keep a careful watch on is the 18% of Americans who report they do not plan to get vaccinated, imperiling the lofty but achievable goal of ...
Read moreAre We There Yet? … Actually, Yes, Almost
- 2020/11/19
- by Brendon Ellis
In the past two weeks, both Pfizer and Moderna reported very promising results of their Phase III clinical trials.
Read moreDid Someone Move the Finish Line?
- 2020/10/22
- by Kyle Block
One month later and here we are again to share projections for the development of a vaccine and a return to economic normal.
Read moreFinally, We’ve (Sort of) Plateaued
- 2020/08/27
- by Kyle Block
Predicted vaccine availability has seen a big drop to just north of 14 months from July’s 17 months
Read more
