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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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Haberdash-of-Patriotism

  • 2023/03/22
  • by Sarah Binns

Are you an Institutional Cheerleader, like 19% of voters? A Cynical Traditionalist (17%)? A Steal Stopper, like 29%? Take the quiz to find out.

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Well, U.S. News and World Report Best Colleges, You Had a Good Run

  • 2023/01/19
  • by Sarah Binns

More than half of Americans (55%) believe schools should rethink how they teach students, rather than revert to the pre-COVID status quo (34%).

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TrendSegments: Tales from the Trunk

  • 2022/11/16
  • by Kyle Block

We adopted a baby elephant from the Sheldrick Wildlife Trust on our Gradient reunion in Kenya.

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America’s Confessional Booth

  • 2022/09/21
  • by Brendon Ellis

Though 60% of men publicly agree that the choice to have an abortion should be left to a woman and her doctor, a minority of men privately agree with the ...

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A Compass to Navigate Business Uncertainty

  • 2022/09/08
  • by Thomas Vladeck

The ability to navigate highly uncertain environments is a competitive advantage. Research functions that are intentional about research efforts deliver ...

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Negatively Positive

  • 2020/07/02
  • by Thomas Vladeck

Where is the pandemic spreading? And how quickly? That is the question rt.live attempts to answer, a site with daily updates and graphics on the effective ...

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Fox News Hoax

  • 2020/04/10
  • by Thomas Vladeck

64% of Republicans who watch Fox News said the media was exaggerating the seriousness of COVID-19, as compared to 43% of Republicans who don't watch Fox.

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Since We’re Texting All the Time Anyway...

  • 2020/03/26
  • by Thomas Vladeck

As the gravity of the COVID-19 pandemic became clear (to most of us, at least), Gradient partnered with Survey160 to conduct a rapid survey via text ...

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