--- title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | Gradient In The Wild description: Gradient In The Wild | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit. --- # Trendlines - [Show all](https://www.gradientmetrics.com/trendlines) - [Aging](https://www.gradientmetrics.com/trendlines/tag/aging) - [Brands](https://www.gradientmetrics.com/trendlines/tag/brands) - [Business](https://www.gradientmetrics.com/trendlines/tag/business) - [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint) - [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers) - [COVID](https://www.gradientmetrics.com/trendlines/tag/covid) - [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice) - [Culture](https://www.gradientmetrics.com/trendlines/tag/culture) - [economy](https://www.gradientmetrics.com/trendlines/tag/economy) - [Education](https://www.gradientmetrics.com/trendlines/tag/education) - [Employment](https://www.gradientmetrics.com/trendlines/tag/employment) - [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment) - [environment](https://www.gradientmetrics.com/trendlines/tag/environment) - [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment) - [Family](https://www.gradientmetrics.com/trendlines/tag/family) - [food](https://www.gradientmetrics.com/trendlines/tag/food) - [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild) - [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness) - [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday) - [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient) - [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure) - [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle) - [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment) - [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff) - [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing) - [Movies](https://www.gradientmetrics.com/trendlines/tag/movies) - [music](https://www.gradientmetrics.com/trendlines/tag/music) - [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there) - [Personality](https://www.gradientmetrics.com/trendlines/tag/personality) - [politics](https://www.gradientmetrics.com/trendlines/tag/politics) - [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships) - [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development) - [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective) - [Science](https://www.gradientmetrics.com/trendlines/tag/science) - [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal) - [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation) - [Society](https://www.gradientmetrics.com/trendlines/tag/society) - [Sports](https://www.gradientmetrics.com/trendlines/tag/sports) - [Tech](https://www.gradientmetrics.com/trendlines/tag/tech) - [travel](https://www.gradientmetrics.com/trendlines/tag/travel) - [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments) - [World](https://www.gradientmetrics.com/trendlines/tag/world) Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld [ Sarah Binns2023/03/221 min read ## Haberdash-of-Patriotism Last year, the Roper Center for Public Opinion Research at Cornell University (the full acronym is longer than this article) selected Gradient, along with fellow research ... Start Reading ](https://www.gradientmetrics.com/trendlines/haberdash-of-patriotism)[ Sarah Binns2023/01/191 min read ## Well, U.S. News and World Report Best Colleges, You Had a Good Run Pop quiz: What’s the biggest problem with the American K-12 education system? If you answered “All of the above,” go to the head of the class and take another standardized test ... Start Reading ](https://www.gradientmetrics.com/trendlines/well-u.s.-news-and-world-report-best-colleges-you-had-a-good-run)[ Kyle Block2022/11/16< 1 min read ## TrendSegments: Tales from the Trunk While most of the world was anxiously awaiting a possible death sentence for American democracy last week, we must confess: We were not. Our attention was focused on coming up ... Start Reading ](https://www.gradientmetrics.com/trendlines/trendsegments-tales-from-the-trunk)[ Brendon Ellis2022/09/211 min read ## America’s Confessional Booth Together with Populace, a non-partisan think tank dedicated to building a world where all people have the chance to live fulfilling lives in a thriving society, we developed a ... Start Reading ](https://www.gradientmetrics.com/trendlines/americas-confessional-booth)[ Thomas Vladeck2022/09/08< 1 min read ## A Compass to Navigate Business Uncertainty Around the world, business uncertainty is up. With emerging markets in uncertain times, getting clarity is vital. Gradient’s founder, Tom Vladeck, recently partnered with renowned ... Start Reading ](https://www.gradientmetrics.com/trendlines/a-compass-to-navigate-business-uncertainty)[ Thomas Vladeck2020/07/02< 1 min read ## Negatively Positive Start Reading ](https://www.gradientmetrics.com/trendlines/negatively-positive)[ Thomas Vladeck2020/04/10< 1 min read ## Fox News Hoax In the previous edition we featured a story on partisan differences in the perceived severity of the COVID-19 outbreak. Using the same dataset, we find that the division is not ... Start Reading ](https://www.gradientmetrics.com/trendlines/fox-news-hoax)[ Thomas Vladeck2020/03/261 min read ## Since We’re Texting All the Time Anyway... As the gravity of the COVID-19 pandemic became clear (to most of us, at least), Gradient partnered with Survey160 to field a rapid survey using text messages from March 13th – ... Start Reading ](https://www.gradientmetrics.com/trendlines/covid-19-survey160) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Brooklyn", "addressRegion" : "New York", "postalCode" : "NY 11249", "streetAddress" : "325 Kent Avenue" }, "email" : "hello@power.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png" }, "name" : "Gradient Metrics", "telephone" : "+49 (0) 89 123 456", "url" : "https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild" } ```