• About
  • Work with us
  • Our products ▾
    • Conjoint Analysis
    • MaxDiff Analysis
    • Customer Segmentation
    • Brand Perception
    • List Experiments
    • Appraise
  • Trendlines ▾
    • Story archive
    • Email archive
    • Subscribe
    • Roadmap
    • Submit your story
    • Refer
  • Our principles
  • See our work
  • About
  • Work with us
  • Our products
    • Conjoint Analysis
    • MaxDiff Analysis
    • Customer Segmentation
    • Brand Perception
    • List Experiments
    • Appraise
  • Trendlines
    • Story archive
    • Email archive
    • Subscribe
    • Roadmap
    • Submit your story
    • Refer
  • Our principles
  • See our work

Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
  • There are no suggestions because the search field is empty.

  • Society (52)
  • politics (45)
  • COVID (33)
  • Consumers (32)
  • TrendSegments (31)
  • Culture (25)
  • economy (21)
  • lifestyle (19)
  • Entertainment (16)
  • Holiday (15)
  • food (14)
  • health & wellness (13)
  • Tech (12)
  • Brands (11)
  • Education (10)
  • retrospective (9)
  • Gradient In The Wild (8)
  • Out There (8)
  • Sports (8)
  • experiment (8)
  • Business (7)
  • Science (6)
  • Relationships (5)
  • World (5)
  • criminal justice (5)
  • music (5)
  • Movies (4)
  • environment (4)
  • Employment (2)
  • Leisure (2)
  • Personality (2)
  • Research & Development (2)
  • conjoint (2)
  • travel (2)
  • Aging (1)
  • Inside Gradient (1)
  • MaxDiff (1)
  • Seasonal (1)
See all

Home Is Where the Chickens Are Raised

  • 2023/02/15
  • by Jordan Boeder

When it comes to choosing a house, Americans’ share of preference is mostly determined by its price (30%). Conjoint experiment.

Read more

This Is Your Brain on Brand

  • 2023/01/19
  • by Brendon Ellis

We asked Americans which brands came to mind first when it comes to cars, beer, and shoes.

Read more

EVading Tax Credits

  • 2022/09/08
  • by Jordan Boeder

Offering a tax credit for EVs doesn't really matter: Americans were only 2% more likely to buy a new EV when told they would receive a tax credit.

Read more

Streaming Service SmackDown!

  • 2022/08/17
  • by Brendon Ellis

We assessed competing streaming platforms. Consumers are willing to pay about $5 more, on average, for standout, user-friendly streaming platforms.

Read more

Inflation Nation

  • 2022/08/03
  • by Cory Manento

For Americans, the three main culprits of inflation are excess government spending, the COVID-19 pandemic, and the Russia-Ukraine war. MaxDiff experiment.

Read more

Does the Fabric of the US Shrink in the Wash?

  • 2022/08/03
  • by Jordan Boeder

Each month, less than half of American adults (44%) spend $50 or less on clothing, but the top 10% of spenders shell out more than six times that amount.

Read more

Jesus, Take the (Toyota-Branded) Wheel

  • 2022/06/22
  • by Cory Manento

When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.

Read more

Tell Tales of Wedding Bells

  • 2022/06/22
  • by Jordan Boeder

80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes.

Read more

Christmas is for the Kids

  • 2021/12/08
  • by Jordan Boeder

On average, 48% of Americans' holiday gift budget is spent on children. No wonder kids believe in Santa.

Read more
  • 1
  • 2
  • Next
  • All Posts

Sign-up to receive Trendlines.

Our bi-monthly email with research insights on trending topics.

team@gradientmetrics.com
facebook
twitter
linkedin
Copyright © Gradient Metrics 2020
  • About
  • Work with us
  • Our principles
  • See our work
  • Privacy policy
  • Cookie policy
Gradient