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When it comes to choosing a house, Americans’ share of preference is mostly determined by its price (30%). Conjoint experiment.Read more
We asked Americans which brands came to mind first when it comes to cars, beer, and shoes.Read more
Offering a tax credit for EVs doesn't really matter: Americans were only 2% more likely to buy a new EV when told they would receive a tax credit.Read more
We assessed competing streaming platforms. Consumers are willing to pay about $5 more, on average, for standout, user-friendly streaming platforms.Read more
For Americans, the three main culprits of inflation are excess government spending, the COVID-19 pandemic, and the Russia-Ukraine war. MaxDiff experiment.Read more
Each month, less than half of American adults (44%) spend $50 or less on clothing, but the top 10% of spenders shell out more than six times that amount.Read more
When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.Read more
80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes.Read more
On average, 48% of Americans' holiday gift budget is spent on children. No wonder kids believe in Santa.Read more