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Home Is Where the Chickens Are Raised

  • 2023/02/15
  • by Jordan Boeder

When it comes to choosing a house, Americans’ share of preference is mostly determined by its price (30%). Conjoint experiment.

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This Is Your Brain on Brand

  • 2023/01/19
  • by Brendon Ellis

We asked Americans which brands came to mind first when it comes to cars, beer, and shoes.

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EVading Tax Credits

  • 2022/09/08
  • by Jordan Boeder

Offering a tax credit for EVs doesn't really matter: Americans were only 2% more likely to buy a new EV when told they would receive a tax credit.

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Streaming Service SmackDown!

  • 2022/08/17
  • by Brendon Ellis

We assessed competing streaming platforms. Consumers are willing to pay about $5 more, on average, for standout, user-friendly streaming platforms.

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Inflation Nation

  • 2022/08/03
  • by Cory Manento

For Americans, the three main culprits of inflation are excess government spending, the COVID-19 pandemic, and the Russia-Ukraine war. MaxDiff experiment.

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Does the Fabric of the US Shrink in the Wash?

  • 2022/08/03
  • by Jordan Boeder

Each month, less than half of American adults (44%) spend $50 or less on clothing, but the top 10% of spenders shell out more than six times that amount.

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Jesus, Take the (Toyota-Branded) Wheel

  • 2022/06/22
  • by Cory Manento

When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.

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Tell Tales of Wedding Bells

  • 2022/06/22
  • by Jordan Boeder

80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes.

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Christmas is for the Kids

  • 2021/12/08
  • by Jordan Boeder

On average, 48% of Americans' holiday gift budget is spent on children. No wonder kids believe in Santa.

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