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EVading Tax Credits
- 2022/09/08
- by Jordan Boeder
Offering a tax credit for EVs doesn't really matter: Americans were only 2% more likely to buy a new EV when told they would receive a tax credit.
Read moreStreaming Service SmackDown!
- 2022/08/17
- by Brendon Ellis
We assessed competing streaming platforms. Consumers are willing to pay about $5 more, on average, for standout, user-friendly streaming platforms.
Read moreInflation Nation
- 2022/08/03
- by Cory Manento
For Americans, the three main culprits of inflation are excess government spending, the COVID-19 pandemic, and the Russia-Ukraine war. MaxDiff experiment.
Read moreDoes the Fabric of the US Shrink in the Wash?
- 2022/08/03
- by Jordan Boeder
Each month, less than half of American adults (44%) spend $50 or less on clothing, but the top 10% of spenders shell out more than six times that amount.
Read moreJesus, Take the (Toyota-Branded) Wheel
- 2022/06/22
- by Cory Manento
When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.
Read moreTell Tales of Wedding Bells
- 2022/06/22
- by Jordan Boeder
80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes.
Read moreChristmas is for the Kids
- 2021/12/08
- by Jordan Boeder
On average, 48% of Americans' holiday gift budget is spent on children. No wonder kids believe in Santa.
Read moreSanta Claus Might Be Coming to Town
- 2021/11/03
- by Brendon Ellis
Supply chain delays have some spooked – 61% of shoppers are somewhat or very concerned the delays will negatively impact holiday shopping.
Read moreiPhone the 13th
- 2021/10/06
- by Brendon Ellis
Most smartphone purchase decisions are driven by two factors: price and brand. As long as the brand in question is Apple.
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