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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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Size Matters: Debating Mobile and Desktop Devices

  • 2023/03/08
  • by Jordan Boeder

For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.

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It Might Sound Crazy but it Ain’t No Lie, it’s AI AI AI

  • 2023/01/11
  • by Cory Manento

In three out of five categories, a slight majority of Americans were able to tell which content was AI-generated and which was human-generated.

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Why So Blue, Twitter Blue?

  • 2022/12/07
  • by Cory Manento

A slight majority (53%) of Americans who are aware of Musk’s takeover think it has been a good thing for Twitter so far.

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Left on Read

  • 2022/03/16
  • by Brendon Ellis

More than 90% of respondents who communicate regularly with their significant others or children reply to texts within an hour or two

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Self-Driving Cars: Ethical robots in disguise

  • 2021/11/18
  • by Jordan Boeder

Self-driving cars need ethics, too. If there's more than a 20% chance of killing a pedestrian, Americans prefer their car swerve and risk their own death.

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iPhone the 13th

  • 2021/10/06
  • by Brendon Ellis

Most smartphone purchase decisions are driven by two factors: price and brand. As long as the brand in question is Apple.

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Astronauts or A$$tronauts

  • 2021/08/13
  • by Jordan Boeder

For 43% of Americans, seeing Jeff Bezos and Richard Branson launch themselves into space was thought to be a good use of public corporate funding

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Are Santa's Cookies Tracked, Too?

  • 2021/07/22
  • by Brendon Ellis

A majority of Americans oppose the use of cookies and social media activity to generate more relevant ads (53% and 51%, respectively).

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Tesla Stock: Asset Bubble or Champagne Bubble?

  • 2021/04/21
  • by Catherine Wagner

Despite comprising a tiny portion of the US personal vehicle fleet today, 30% of Americans have considered purchasing an electric vehicle in the past two ...

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