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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
    • COVID (32)
    • politics (31)
    • Consumers (26)
    • TrendSegments (17)
    • lifestyle (16)
    • economy (15)
    • Entertainment (13)
    • Holiday (13)
    • food (13)
    • health & wellness (12)
    • Tech (9)
    • Brands (8)
    • Culture (7)
    • Out There (7)
    • retrospective (7)
    • Education (6)
    • Science (6)
    • Business (5)
    • Relationships (5)
    • Sports (5)
    • criminal justice (5)
    • Movies (4)
    • World (4)
    • music (4)
    • Gradient In The Wild (3)
    • environment (3)
    • Leisure (2)
    • Personality (2)
    • Research & Development (2)
    • experiment (2)
    • travel (2)
    • Aging (1)
    • Inside Gradient (1)
    See all

    An Inconvenient Tooth

    • 2022/02/16
    • by Cory Manento

    Most Americans brush at least twice a day (78%), floss at least once a day (76%), and visit the dentist at least once every six months (59%).

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    Dawn of the Tread(mill)

    • 2021/10/20
    • by Jordan Boeder

    The most common reason Americans don't like to work out? They simply do not enjoy physical activity (33%).

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    What Puts the D-I-E in Diet?

    • 2021/09/10
    • by Brendon Ellis

    80% of vegans and vegetarians are somewhat or very satisfied with their diets – a significantly higher proportion than the 66% of carnivores.

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    Seltzer = The Fountain of Youth

    • 2021/08/13
    • by Jordan Boeder

    If offered a magical elixir to live forever, would you take it? Sixty percent of Americans said they would drink the infini-tea.

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    Stock Up On Marijuana Stonks?

    • 2021/02/26
    • by Catherine Wagner

    With growing legalization, stonk investors are in a frenzy to figure out which marijuana stocks to purchase.

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    Divided in Sickness and in Health

    • 2021/01/29
    • by Kyle Block

    Younger Americans are much more supportive than older Americans. In fact, Baby Boomers are the only age group that is less enthusiastic (only 32% approve) ...

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    Press 9 for Appendicitis

    • 2020/09/17
    • by Kyle Block

    Troublingly, the rate of healthcare loss for Black Americans is more than double the national average at 30%.

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    There's No Patch For This

    • 2020/07/16
    • by Brendon Ellis

    Remember when your first born child took her first steps? Or the last conversation you had with your parents? You don’t, eh? You’re likely one of the 41% ...

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    Heavy Weights

    • 2020/06/18
    • by Kyle Block

    After three months of lockdown, two-thirds of us are watching more TV and movies, and nearly half of us are eating more. With public gyms and recreation ...

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