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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

We Are All Benjamin Button

  • 2023/04/19
  • by Jordan Boeder

Americans' age-related fears tend to decrease with age: Only 21% of Americans over 65 fear aging compared to 46% of those aged 18-30.

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Don't Sleep on Sleep

  • 2022/07/07
  • by Brendon Ellis

Adults who average less than 7 hours of sleep per night are five times more likely to rate their overall sleep quality as poor (49% vs. 9%).

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An Inconvenient Tooth

  • 2022/02/16
  • by Cory Manento

Most Americans brush at least twice a day (78%), floss at least once a day (76%), and visit the dentist at least once every six months (59%).

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Dawn of the Tread(mill)

  • 2021/10/20
  • by Jordan Boeder

The most common reason Americans don't like to work out? They simply do not enjoy physical activity (33%).

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What Puts the D-I-E in Diet?

  • 2021/09/10
  • by Brendon Ellis

80% of vegans and vegetarians are somewhat or very satisfied with their diets – a significantly higher proportion than the 66% of carnivores.

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Seltzer = The Fountain of Youth

  • 2021/08/13
  • by Jordan Boeder

If offered a magical elixir to live forever, would you take it? Sixty percent of Americans said they would drink the infini-tea.

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Stock Up On Marijuana Stonks?

  • 2021/02/26
  • by Catherine Wagner

With growing legalization, stonk investors are in a frenzy to figure out which marijuana stocks to purchase.

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Divided in Sickness and in Health

  • 2021/01/29
  • by Kyle Block

Younger Americans are much more supportive than older Americans. In fact, Baby Boomers are the only age group that is less enthusiastic (only 32% approve) ...

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Press 9 for Appendicitis

  • 2020/09/17
  • by Kyle Block

Troublingly, the rate of healthcare loss for Black Americans is more than double the national average at 30%.

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