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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
    • COVID (32)
    • politics (31)
    • Consumers (26)
    • TrendSegments (17)
    • lifestyle (16)
    • economy (15)
    • Entertainment (13)
    • Holiday (13)
    • food (13)
    • health & wellness (12)
    • Tech (9)
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    • Out There (7)
    • retrospective (7)
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    • criminal justice (5)
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    • World (4)
    • music (4)
    • Gradient In The Wild (3)
    • environment (3)
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    • Personality (2)
    • Research & Development (2)
    • experiment (2)
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    See all

    King of Disney Songs

    • 2022/02/16
    • by Jordan Boeder

    Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”

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    A Year in Song

    • 2022/01/19
    • by Jordan Boeder

    Americans view the death toll surpassing 800,000 as the most impactful event of 2021.

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    Don’t Feel Bad, Music Peaked in High School Too

    • 2021/07/08
    • by Cory Manento

    An absolute Thriller of a decade, a plurality of Americans (23%) think that the 1980s produced the best music.

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    A Partridge and a Fake Tree

    • 2020/12/03
    • by Brendon Ellis

    It may be the holiday season, but 60% of Americans believe that Christmas decorations should not be put up until at least one plate of turkey leftovers ...

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