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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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This Is Your Brain on Brand

  • 2023/01/19
  • by Brendon Ellis

We asked Americans which brands came to mind first when it comes to cars, beer, and shoes.

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Why So Blue, Twitter Blue?

  • 2022/12/07
  • by Cory Manento

A slight majority (53%) of Americans who are aware of Musk’s takeover think it has been a good thing for Twitter so far.

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Streaming Service SmackDown!

  • 2022/08/17
  • by Brendon Ellis

We assessed competing streaming platforms. Consumers are willing to pay about $5 more, on average, for standout, user-friendly streaming platforms.

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Jesus, Take the (Toyota-Branded) Wheel

  • 2022/06/22
  • by Cory Manento

When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.

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King of Disney Songs

  • 2022/02/16
  • by Jordan Boeder

Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”

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Price ≠ Hype

  • 2021/05/20
  • by Stefan Musch

Although Peloton sales surged 178% as people replaced their gym memberships with home-training appliances, the brand is now suffering from its own success.

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To Each Their Own

  • 2020/07/02
  • by Kyle Block

Uncued, men and women of America expressed shared enmity for Twitter, rating it the most disliked of all brands tested. But after its move to add ...

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Brands Talk the Talk

  • 2020/06/18
  • by Kyle Block

There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?

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We’re in a Love-Hate Relationship

  • 2020/04/10
  • by Kyle Block

Half of Americans couldn’t get through a day without a grande latte and the other half wish they could live a day without seeing the iconic green logo.

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