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    Why So Blue, Twitter Blue?

    • 2022/12/07
    • by Cory Manento

    A slight majority (53%) of Americans who are aware of Musk’s takeover think it has been a good thing for Twitter so far.

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    Streaming Service SmackDown!

    • 2022/08/17
    • by Brendon Ellis

    We assessed competing streaming platforms. Consumers are willing to pay about $5 more, on average, for standout, user-friendly streaming platforms.

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    Jesus, Take the (Toyota-Branded) Wheel

    • 2022/06/22
    • by Cory Manento

    When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.

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    King of Disney Songs

    • 2022/02/16
    • by Jordan Boeder

    Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”

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    Price ≠ Hype

    • 2021/05/20
    • by Stefan Musch

    Although Peloton sales surged 178% as people replaced their gym memberships with home-training appliances, the brand is now suffering from its own success.

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    To Each Their Own

    • 2020/07/02
    • by Kyle Block

    Uncued, men and women of America expressed shared enmity for Twitter, rating it the most disliked of all brands tested. But after its move to add ...

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    Brands Talk the Talk

    • 2020/06/18
    • by Kyle Block

    There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?

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    We’re in a Love-Hate Relationship

    • 2020/04/10
    • by Kyle Block

    Half of Americans couldn’t get through a day without a grande latte and the other half wish they could live a day without seeing the iconic green logo.

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    I Pledge Allegiance to the Brand

    • 2020/04/10
    • by Kyle Block

    We segmented Americans based on the brands they like the most and the least among the 75 largest brands. Which segment do you belong to?

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