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The Rebrews Are in: Ranking the Best Beer Brands
The year 2023 marks the 500th anniversary of Reinheitsgebot, the German beer purity law, which mandates that beer is only to be made with four ingredients: malt, hops, yeast, and ...
Got Plant-Based Milk?
On September 24th, 2021 we reported a bowel-shattering statistic: One in five Americans describe themselves as lactose intolerant. That’s right, 20% associate dairy with ...
This Is Your Brain on Brand
When you hear the word superhero, who comes to mind first? If you’re like most people, you probably think of Superman or Batman. Apologies in advance to all the triggered Marvel ...
Why So Blue, Twitter Blue?
Things have been pretty eventful in TwitterLand since Elon Musk took over the company on October 28th: The mass firings, the new paid subscription service (or maybe not?), banning ...
Streaming Service SmackDown!
The TV streaming platform competitive landscape is a WrestleMania of the techy-entertainment elite. It’s a true proving ground where the likes of recent contenders like Amazon and ...
Jesus, Take the (Toyota-Branded) Wheel
If your only exposure to American history came from primetime basic cable commercials, you’d think Lincoln and Washington were best known for offering sweet sweet deals on a ...
King of Disney Songs
If you are anything like us at Gradient, it is not enough just to enjoy something, you must rank it. Rank it in a systematic way with such fervor and detail that you become ...
Price ≠ Hype
Like any decorated athlete who signs a multi-million dollar contract only to disappoint on the field (*cough* Michael Jordan’s attempt at baseball *cough*) or a musician whose ...
To Each Their Own
The previous edition of Trendlines explored how Americans’ favorability of select brands was affected by the steps brands took (or didn’t) in the wake of protests over police ...