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This Is Your Brain on Brand
- 2023/01/19
- by Brendon Ellis
We asked Americans which brands came to mind first when it comes to cars, beer, and shoes.
Read moreWhy So Blue, Twitter Blue?
- 2022/12/07
- by Cory Manento
A slight majority (53%) of Americans who are aware of Musk’s takeover think it has been a good thing for Twitter so far.
Read moreStreaming Service SmackDown!
- 2022/08/17
- by Brendon Ellis
We assessed competing streaming platforms. Consumers are willing to pay about $5 more, on average, for standout, user-friendly streaming platforms.
Read moreJesus, Take the (Toyota-Branded) Wheel
- 2022/06/22
- by Cory Manento
When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.
Read moreKing of Disney Songs
- 2022/02/16
- by Jordan Boeder
Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”
Read morePrice ≠ Hype
- 2021/05/20
- by Stefan Musch
Although Peloton sales surged 178% as people replaced their gym memberships with home-training appliances, the brand is now suffering from its own success.
Read moreTo Each Their Own
- 2020/07/02
- by Kyle Block
Uncued, men and women of America expressed shared enmity for Twitter, rating it the most disliked of all brands tested. But after its move to add ...
Read moreBrands Talk the Talk
- 2020/06/18
- by Kyle Block
There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?
Read moreWe’re in a Love-Hate Relationship
- 2020/04/10
- by Kyle Block
Half of Americans couldn’t get through a day without a grande latte and the other half wish they could live a day without seeing the iconic green logo.
Read more
