See all

    Jesus, Take the (Toyota-Branded) Wheel

    • 2022/06/22
    • by Cory Manento

    When deciding on automobile/car brands, price, style, and safety are the three most important factors, while fuel efficiency is the least important.

    Read more

    King of Disney Songs

    • 2022/02/16
    • by Jordan Boeder

    Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”

    Read more

    Price ≠ Hype

    • 2021/05/20
    • by Stefan Musch

    Although Peloton sales surged 178% as people replaced their gym memberships with home-training appliances, the brand is now suffering from its own success.

    Read more

    To Each Their Own

    • 2020/07/02
    • by Kyle Block

    Uncued, men and women of America expressed shared enmity for Twitter, rating it the most disliked of all brands tested. But after its move to add ...

    Read more

    Brands Talk the Talk

    • 2020/06/18
    • by Kyle Block

    There was a period when staying neutral was the safe option. But those days are as tired as the new normal. Is there a premium on taking a stance?

    Read more

    We’re in a Love-Hate Relationship

    • 2020/04/10
    • by Kyle Block

    Half of Americans couldn’t get through a day without a grande latte and the other half wish they could live a day without seeing the iconic green logo.

    Read more

    I Pledge Allegiance to the Brand

    • 2020/04/10
    • by Kyle Block

    We segmented Americans based on the brands they like the most and the least among the 75 largest brands. Which segment do you belong to?

    Read more

    March Madness: Brand Edition

    • 2020/03/26
    • by Kyle Block

    With the NCAA on hiatus, it looks like online shopping is our new March Madness. Let’s see how the top brands match up against each other.

    Read more