|
|
|
Copyright © Gradient Metrics 2023
- Society (55)
- politics (48)
- TrendSegments (39)
- COVID (34)
- Consumers (34)
- Culture (28)
- economy (22)
- lifestyle (22)
- Entertainment (17)
- Holiday (16)
- Tech (14)
- food (14)
- health & wellness (14)
- Brands (13)
- experiment (11)
- Education (10)
- Out There (10)
- Sports (9)
- retrospective (9)
- Gradient In The Wild (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Employment (3)
- Leisure (3)
- MaxDiff (3)
- Seasonal (3)
- travel (3)
- Aging (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- Family (1)
- Inside Gradient (1)
- List Experiment (1)
- message-testing (1)
- segmentation (1)
Wherefore Art Thou… Rome?
- 2023/07/26
- by Jordan Boeder
34% of Americans haven't traveled outside the U.S; 41% have visited 1-3 countries. Those well-traveled are more likely to think more highly of the US.
Read moreBillion Dollar Baby
- 2023/07/12
- by Cory Manento
Who would win in a fight between Elon Musk and Mark Zuckerberg? Americans are unsure.
Read moreA Summer State of Mind
- 2023/06/21
- by Brandon Sutton
A majority of Americans rely on changing temperatures, as opposed to a specific date, to tell them when it's summertime.
Read moreI Know What You (Did) Want To Do (Last) This Summer
- 2023/06/07
- by Cory Manento
Americans are most looking forward to cookouts, general relaxing outdoors, and going to the beach this summer. MaxDiff experiment.
Read moreBad Neighbors 3: Into the Amazon Box
- 2023/05/17
- by Jordan Boeder
What makes a bad neighbor? Stealing packages and peeping into windows. MaxDiff analysis.
Read moreThere’s a Reason He’s Not Dwayne “The Paper” Johnson
- 2023/05/03
- by Sarah Binns
If we randomized rock, paper, scissors moves, 67% of people should win at least one game, 22% should win at least two, and 4% should win all three. They ...
Read moreTrendSegments: Is That Still Mom’s Password?
- 2023/04/19
- by Brendon Ellis
More than half of adults (59%) currently mooch off someone else for one of the several services or subscriptions.
Read moreTrendSegments: It’s 10 p.m. Do You Know Where Your Money Is?
- 2023/04/05
- by Jordan Boeder
Over one-third of Gen Zers (41%) and Millennials (35%) are unaware of the recent bank failures.
Read moreTrendSegments: Send a Middle-Finger Shaped Spy Balloon to Russia
- 2023/02/15
- by Sarah Binns
American support remains high for intervention in Ukraine: In May, 74% supported sending ground troops to Ukraine; that support still stands at 69%.
Read more