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TrendSegments: Send a Middle-Finger Shaped Spy Balloon to Russia
- 2023/02/15
- by Sarah Binns
American support remains high for intervention in Ukraine: In May, 74% supported sending ground troops to Ukraine; that support still stands at 69%.
Read moreTrendSegments: To Kill a Gatsby or Catch Him in the Rye in 1984
- 2023/02/01
- by Sarah Binns
To Kill a Mockingbird by Harper Lee ranks highest among American adults; respondents selected the novel 149% more than the average book as their favorite. ...
Read moreTrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum
- 2023/01/19
- by Jordan Boeder
We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!
Read moreTrendSegments: Nostradamus Could Never
- 2023/01/11
- by Jordan Boeder
Well, Americans' relentless optimism is on full display yet again, as they think 2023 will be better than 2022.
Read moreTrendSegments: The Good, The Bad, and Even the Ugly
- 2022/12/21
- by Brendon Ellis
People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).
Read moreTrendSegments: Battle of the Band (Name)s
- 2022/12/07
- by Jordan Boeder
Americans voted The Rolling Stones as the best band name, followed by the Beatles, and Earth, Wind, and Fire. Sure, Jan.
Read moreTrendSegments: Tales from the Trunk
- 2022/11/16
- by Kyle Block
We adopted a baby elephant from the Sheldrick Wildlife Trust on our Gradient reunion in Kenya.
Read moreTrendSegments: Panic! At the Deserted Island
- 2022/11/02
- by Brendon Ellis
We asked Americans what they would need on a deserted island. Respondents prioritized a water purifier above all other survival gear.
Read moreTrendSegments: Star Studded Streets
- 2022/10/19
- by Jordan Boeder
55% of Americans have seen a celebrity and about three-fourths (74%) of them have seen more than one. How people react to celebs differs by generation.
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