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American support remains high for intervention in Ukraine: In May, 74% supported sending ground troops to Ukraine; that support still stands at 69%.Read more
To Kill a Mockingbird by Harper Lee ranks highest among American adults; respondents selected the novel 149% more than the average book as their favorite. ...Read more
We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!Read more
Well, Americans' relentless optimism is on full display yet again, as they think 2023 will be better than 2022.Read more
People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).Read more
Americans voted The Rolling Stones as the best band name, followed by the Beatles, and Earth, Wind, and Fire. Sure, Jan.Read more
We adopted a baby elephant from the Sheldrick Wildlife Trust on our Gradient reunion in Kenya.Read more
We asked Americans what they would need on a deserted island. Respondents prioritized a water purifier above all other survival gear.Read more
55% of Americans have seen a celebrity and about three-fourths (74%) of them have seen more than one. How people react to celebs differs by generation.Read more