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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
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    • TrendSegments (17)
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    • experiment (2)
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    TrendSegments: mindblown.gif

    • 2022/06/22
    • by Brendon Ellis

    The most mindblowing facts? The human heart beats more than 2.5 billion times in an average lifetime and the average cloud weighs about 1.1 million pounds.

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    TrendSegments: Don’t Roe it Away

    • 2022/06/08
    • by Cory Manento

    Just 22% of Americans want to see the Supreme Court overturn Roe v. Wade, with Evangelicals the most supportive group (44%) based on religion.

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    TrendSegments: Involvement Means Involvement

    • 2022/05/04
    • by Cory Manento

    Two months after the Russian invasion of Ukraine, a majority of Americans (53%) support military involvement. Survey response.

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    TrendSegments: With a Little Yelp from My Friends

    • 2022/04/21
    • by Brendon Ellis

    Nothing matters more when choosing where to eat than cuisine type (46%). Americans prefer Italian foods (pizza and pasta) to styles like Thai and Indian.

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    TrendSegments: What Does the Hand Say to the Face?

    • 2022/04/06
    • by Jordan Boeder

    Three-fourths of Americans believe Will Smith was wrong to slap Chris Rock after Rock told a joke about Smith's wife at the 2022 Oscars.

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    TrendSegments: Dinosaurs Finally Agree: Asteroids Exist

    • 2022/03/16
    • by Sarah Binns

    Seventy percent of Millennial Republicans agree that climate change is primarily caused by human activity.

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    TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

    • 2022/03/02
    • by Cory Manento

    We followed up with reader's to ask who among them kept the New Year's Resolutions they declared in January... the results will probably not shock you.

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    What's the Wordle?

    • 2022/02/02
    • by Cory Manento

    Wordle is only at all familiar to 38% of the population and played by an insufferable 13%. But it was also purchased by The New York Times for $1M+!

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    TrendSegments: Book Club, Hold the "Club"

    • 2022/01/19
    • by Cory Manento

    We classified introversion vs. extroversion using a personality dimension scale and 1/3 of very introverted people did not read any books in the last year.

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