- Society (54)
- politics (47)
- TrendSegments (35)
- COVID (34)
- Consumers (33)
- Culture (26)
- economy (22)
- lifestyle (21)
- Entertainment (17)
- Holiday (15)
- food (14)
- health & wellness (14)
- Tech (13)
- Brands (12)
- Education (10)
- experiment (10)
- Out There (9)
- retrospective (9)
- Gradient In The Wild (8)
- Sports (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Leisure (3)
- Aging (2)
- Employment (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- travel (2)
- Inside Gradient (1)
- MaxDiff (1)
- Seasonal (1)
A Dream Worth Not Remembering
- 2022/05/18
- by Jordan Boeder
78% of Americans would rather experience and forget their dream vacation than remember a boring vacation. Conjoint experiment analysis. Survey research.
Read morePiña Coladas, Please
- 2021/04/07
- by Kyle Block
The two most important factors when choosing a post-pandemic vacation are (1) the destination and (2) who you’re traveling with.
Read more
