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TrendSegments: Star Studded Streets
- 2022/10/19
- by Jordan Boeder
55% of Americans have seen a celebrity and about three-fourths (74%) of them have seen more than one. How people react to celebs differs by generation.
Read moreTrendSegments: American Idol, GOAT Edition
- 2022/10/05
- by Cory Manento
We used a MaxDiff experiment to determine who is the greatest singer of all time.
Read moreCelebrity-in-Chief
- 2022/08/03
- by Brendon Ellis
Tom Hanks is the best celebrity presidential option. Hanks carries 83% of the vote share, on average, when matched up against another random celebrity. ...
Read moreTrendSegments: What Does the Hand Say to the Face?
- 2022/04/06
- by Jordan Boeder
Three-fourths of Americans believe Will Smith was wrong to slap Chris Rock after Rock told a joke about Smith's wife at the 2022 Oscars.
Read moreKing of Disney Songs
- 2022/02/16
- by Jordan Boeder
Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”
Read moreWhat's the Wordle?
- 2022/02/02
- by Cory Manento
Wordle is only at all familiar to 38% of the population and played by an insufferable 13%. But it was also purchased by The New York Times for $1M+!
Read moreTrendSegments: Book Club, Hold the "Club"
- 2022/01/19
- by Cory Manento
We classified introversion vs. extroversion using a personality dimension scale and 1/3 of very introverted people did not read any books in the last year.
Read moreNo Books for Old Men
- 2022/01/19
- by Brendon Ellis
Thirty percent of American Boomers did not read (or even start) a book in 2021.
Read moreKeep the Classics, Ya Filthy Animals
- 2021/12/22
- by Jordan Boeder
Home Alone is America's favorite Christmas classic, while rom-coms are better left for April Fools' Day.
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