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55% of Americans have seen a celebrity and about three-fourths (74%) of them have seen more than one. How people react to celebs differs by generation.Read more
We used a MaxDiff experiment to determine who is the greatest singer of all time.Read more
Tom Hanks is the best celebrity presidential option. Hanks carries 83% of the vote share, on average, when matched up against another random celebrity. ...Read more
Three-fourths of Americans believe Will Smith was wrong to slap Chris Rock after Rock told a joke about Smith's wife at the 2022 Oscars.Read more
Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”Read more
Wordle is only at all familiar to 38% of the population and played by an insufferable 13%. But it was also purchased by The New York Times for $1M+!Read more
We classified introversion vs. extroversion using a personality dimension scale and 1/3 of very introverted people did not read any books in the last year.Read more
Thirty percent of American Boomers did not read (or even start) a book in 2021.Read more
Home Alone is America's favorite Christmas classic, while rom-coms are better left for April Fools' Day.Read more