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TrendSegments: Is That Still Mom’s Password?
Moochers, the embodiment of “Hey, are you done with that?” Whether you’ve done the mooching or been mooched from, you’ve likely experienced the awkwardness of sending a text ...
TrendSegments: Star Studded Streets
Stars are simply incredible. They brighten our nights, provide entertainment in the dark evenings after work, and are so incredibly dense and hot that it’s a wonder how they ...
TrendSegments: American Idol, GOAT Edition
Who is the greatest singer of all time? Since we unfortunately have not (yet) developed the technology to reanimate the corpses of late, legendary musical performers in order to ...
Celebrity-in-Chief
In a short two years’ time, American voters’ attention will be forcibly trained on the 2024 Presidential election (thrust upon them by obnoxious SMS campaigns and equally ...
TrendSegments: What Does the Hand Say to the Face?
There are three things we do not talk about at Gradient: Bruno, Fight Club, and above all else, Jada Pinkett Smith. In this special edition of Trendlines, we break our silence on ...
King of Disney Songs
If you are anything like us at Gradient, it is not enough just to enjoy something, you must rank it. Rank it in a systematic way with such fervor and detail that you become ...
What's the Wordle?
If you’ve spent any of the last two weeks within visible range of any sort of social media, you’ve likely seen a post looking something like this:
TrendSegments: Book Club, Hold the "Club"
Don’t assume that introverts are just home reading when they make up an excuse not to socialize. We classified introversion vs. extroversion using a personality dimension scale—as ...