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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
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    • Consumers (26)
    • TrendSegments (17)
    • lifestyle (16)
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    See all

    TrendSegments: What Does the Hand Say to the Face?

    • 2022/04/06
    • by Jordan Boeder

    Three-fourths of Americans believe Will Smith was wrong to slap Chris Rock after Rock told a joke about Smith's wife at the 2022 Oscars.

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    King of Disney Songs

    • 2022/02/16
    • by Jordan Boeder

    Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”

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    What's the Wordle?

    • 2022/02/02
    • by Cory Manento

    Wordle is only at all familiar to 38% of the population and played by an insufferable 13%. But it was also purchased by The New York Times for $1M+!

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    TrendSegments: Book Club, Hold the "Club"

    • 2022/01/19
    • by Cory Manento

    We classified introversion vs. extroversion using a personality dimension scale and 1/3 of very introverted people did not read any books in the last year.

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    No Books for Old Men

    • 2022/01/19
    • by Brendon Ellis

    Thirty percent of American Boomers did not read (or even start) a book in 2021.

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    Keep the Classics, Ya Filthy Animals

    • 2021/12/22
    • by Jordan Boeder

    Home Alone is America's favorite Christmas classic, while rom-coms are better left for April Fools' Day.

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    TrendSegments: Americans Say Yippie-Kay-Nay

    • 2021/12/08
    • by Jordan Boeder

    Die Hard is definitely not a Christmas movie with only 31% of Americans tolerating such a belief.

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    TrendSegments: How Much Quid to Play Some Squid...Games

    • 2021/11/18
    • by Jordan Boeder

    Surprisingly, those with a household income of over $100,000 were more likely to want to risk their lives in a game of double dutch.

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    TrendSegments: The Rise of the Reboots

    • 2021/11/03
    • by Jordan Boeder

    Americans love sequels, prequels, and reboots! Well, not all sequels and reboots.

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