Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.
If we randomized rock, paper, scissors moves, 67% of people should win at least one game, 22% should win at least two, and 4% should win all three. They ...
78% of Americans would rather experience and forget their dream vacation than remember a boring vacation. Conjoint experiment analysis. Survey research.
Americans may be less thrill-seeking than they are thrill-take-it-if-the-opportunity arises. 64% have ridden roller coasters but just 3% have hang-glided.
