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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

No, Kids, We’re Not There Yet.

  • 2020/07/02
  • by Kyle Block

In May and June we asked Americans in how many months they think 1) the economy will resume normal economic activity and 2) a vaccine will be available. ...

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The Great Panpression

  • 2020/06/05
  • by Kyle Block

With the incomes of 39% of American households negatively affected by the pandemic, balancing the monthly budget is going to be painful for far too many.

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Saving For a Rainy Day/Week/Month/Year

  • 2020/05/21
  • by Kyle Block

The IRS may have put Santa out of business this year. Why wait in line to sit on his lap when you can do nothing and get cash in your bank account?

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Are We There Yet?

  • 2020/04/24
  • by Thomas Vladeck

Americans 65 and older think the economy will return to normal activity more than a month later than Americans aged 18-30 (6.8 vs 5.5 months).

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