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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Left on Read

  • 2022/03/16
  • by Brendon Ellis

More than 90% of respondents who communicate regularly with their significant others or children reply to texts within an hour or two

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TrendSegments: Dinosaurs Finally Agree: Asteroids Exist

  • 2022/03/16
  • by Sarah Binns

Seventy percent of Millennial Republicans agree that climate change is primarily caused by human activity.

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Puttin' Putin in His Place

  • 2022/03/02
  • by Jordan Boeder

Almost half of Americans (45%) support U.S. military involvement in the Russian-Ukrainian conflict.

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TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

  • 2022/03/02
  • by Cory Manento

We followed up with reader's to ask who among them kept the New Year's Resolutions they declared in January... the results will probably not shock you.

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Rogue Rogan

  • 2022/03/02
  • by Jordan Boeder

More than half of Americans (56%) agree that social media platforms and streaming services bear responsibility for preventing misinformation related to ...

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An Inconvenient Tooth

  • 2022/02/16
  • by Cory Manento

Most Americans brush at least twice a day (78%), floss at least once a day (76%), and visit the dentist at least once every six months (59%).

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Masked Crusader or Mask Crusaders?

  • 2022/02/16
  • by Brendon Ellis

With the exception of some outdoor spaces, adults prefer mask mandates in all proposed locations. Americans especially support masks in tight spaces.

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King of Disney Songs

  • 2022/02/16
  • by Jordan Boeder

Scientifically speaking, no Disney movie has more hits than The Lion King. America's favorite Disney songs are “Hakuna Matata” and “The Circle of Life.”

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What's the Wordle?

  • 2022/02/02
  • by Cory Manento

Wordle is only at all familiar to 38% of the population and played by an insufferable 13%. But it was also purchased by The New York Times for $1M+!

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