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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
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    • Consumers (26)
    • TrendSegments (17)
    • lifestyle (16)
    • economy (15)
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    • food (13)
    • health & wellness (12)
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    • Out There (7)
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    See all

    We’re Sorry, Judge Jackson, We Are (Maybe) for Real

    • 2022/05/04
    • by Sarah Binns

    Americans support Judge Ketanji Brown Jackson's as US Supreme Court Justice, but through a list experiment we saw private vs public thoughts differed.

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    TrendSegments: Involvement Means Involvement

    • 2022/05/04
    • by Cory Manento

    Two months after the Russian invasion of Ukraine, a majority of Americans (53%) support military involvement. Survey response.

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    Contentment Is the Greatest Resource

    • 2022/04/21
    • by Jordan Boeder

    Americans over 65 have the highest life satisfaction. This may come from feeling more content with the amount of money and free time they have.

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    No, You're at War with Eurasia

    • 2022/04/21
    • by Sarah Binns

    Nearly one-third of Independents (30%) view their political adversaries as “Evil,” compared to only 18% of Democrats and 22% of Republicans.

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    TrendSegments: With a Little Yelp from My Friends

    • 2022/04/21
    • by Brendon Ellis

    Nothing matters more when choosing where to eat than cuisine type (46%). Americans prefer Italian foods (pizza and pasta) to styles like Thai and Indian.

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    Vampires Could Be Morning People Now

    • 2022/04/06
    • by Sarah Binns

    Sixty-four percent of Americans prefer permanent daylight saving time to standard time, while 74% support legislation eliminating twice-yearly time changes

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    Let's Get Metaphysical

    • 2022/04/06
    • by Cory Manento

    Gradient takes a look at the Ship of Theseus philosophical question from both a generational vantage point and a 21st (or is that 22nd?) century view.

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    TrendSegments: What Does the Hand Say to the Face?

    • 2022/04/06
    • by Jordan Boeder

    Three-fourths of Americans believe Will Smith was wrong to slap Chris Rock after Rock told a joke about Smith's wife at the 2022 Oscars.

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    The Crysus of Public Educashun

    • 2022/03/16
    • by Jordan Boeder

    Americans cite shortage of qualified school staff, lack of job skills training, and student violence as the most pressing issues for public education.

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