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Copyright © Gradient Metrics 2023
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We Are All Benjamin Button
- 2023/04/19
- by Jordan Boeder
Americans' age-related fears tend to decrease with age: Only 21% of Americans over 65 fear aging compared to 46% of those aged 18-30.
Read moreCV = Certified (to Play the) Violin
- 2023/04/19
- by Cory Manento
Americans view education (which drives 41% of resume impressiveness) and work experience (39%) as more important than certificates (20%)
Read moreTrendSegments: Is That Still Mom’s Password?
- 2023/04/19
- by Brendon Ellis
More than half of adults (59%) currently mooch off someone else for one of the several services or subscriptions.
Read moreRE: FWD: Postponing Pierre's Retirement Party
- 2023/04/05
- by Brendon Ellis
Publicly 16% of Americans agree to ensure Social Security we must reduce benefits or increase the retirement age. 65% agree privately. List experiment.
Read more(Doomsday) Rule #12: Bounty Paper Towels
- 2023/04/05
- by Cory Manento
67% of high-earners could last seven days without restocking, while only 47% making less than $25k could do the same. MaxDiff experiment.
Read moreTrendSegments: It’s 10 p.m. Do You Know Where Your Money Is?
- 2023/04/05
- by Jordan Boeder
Over one-third of Gen Zers (41%) and Millennials (35%) are unaware of the recent bank failures.
Read moreMarching Into the Multiverse of Madness
- 2023/03/22
- by Jordan Boeder
One-fifth of Americans plan to bet on NCAA March Madness, either formally through a betting institution or informally among friends.
Read moreBuild-a-President
- 2023/03/22
- by Kyle Block
Election 2024: Protecting a woman's right to abortion galvanizes Democrats. Republicans are focused on reducing inflation.
Read moreHaberdash-of-Patriotism
- 2023/03/22
- by Sarah Binns
Are you an Institutional Cheerleader, like 19% of voters? A Cynical Traditionalist (17%)? A Steal Stopper, like 29%? Take the quiz to find out.
Read more