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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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  • Society (55)
  • politics (48)
  • TrendSegments (39)
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See all

We Are All Benjamin Button

  • 2023/04/19
  • by Jordan Boeder

Americans' age-related fears tend to decrease with age: Only 21% of Americans over 65 fear aging compared to 46% of those aged 18-30.

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CV = Certified (to Play the) Violin

  • 2023/04/19
  • by Cory Manento

Americans view education (which drives 41% of resume impressiveness) and work experience (39%) as more important than certificates (20%)

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TrendSegments: Is That Still Mom’s Password?

  • 2023/04/19
  • by Brendon Ellis

More than half of adults (59%) currently mooch off someone else for one of the several services or subscriptions.

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RE: FWD: Postponing Pierre's Retirement Party

  • 2023/04/05
  • by Brendon Ellis

Publicly 16% of Americans agree to ensure Social Security we must reduce benefits or increase the retirement age. 65% agree privately. List experiment.

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(Doomsday) Rule #12: Bounty Paper Towels

  • 2023/04/05
  • by Cory Manento

67% of high-earners could last seven days without restocking, while only 47% making less than $25k could do the same. MaxDiff experiment.

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TrendSegments: It’s 10 p.m. Do You Know Where Your Money Is?

  • 2023/04/05
  • by Jordan Boeder

Over one-third of Gen Zers (41%) and Millennials (35%) are unaware of the recent bank failures.

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Marching Into the Multiverse of Madness

  • 2023/03/22
  • by Jordan Boeder

One-fifth of Americans plan to bet on NCAA March Madness, either formally through a betting institution or informally among friends.

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Build-a-President

  • 2023/03/22
  • by Kyle Block

Election 2024: Protecting a woman's right to abortion galvanizes Democrats. Republicans are focused on reducing inflation.

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Haberdash-of-Patriotism

  • 2023/03/22
  • by Sarah Binns

Are you an Institutional Cheerleader, like 19% of voters? A Cynical Traditionalist (17%)? A Steal Stopper, like 29%? Take the quiz to find out.

Read more
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